Freelancer profile translated to English.
Back to original languageAbout Inès
Paid media consultant - expert in Google Ads (Google Adwords) and Meta Ads (Facebook Ads).
With 5 years of experience in digital advertising, I am a freelance specialist in SEA and SMA. My career began at datashake, one of the top 5 French agencies, where I learned to master rigorous processes to boost business growth. I use iterative validation techniques, A/B testing, and an educated approach to advertising algorithms. Thanks to advanced reporting technology and profitability-focused management, I offer you creative and effective advice.
I am passionate about personalized brand support. With the right methodology and ultra-personalized follow-up, I position myself as a true partner in your digital transformation.
Platforms:Google Ads, Meta Ads (Facebook and Instagram), Linkedin Ads, Pinterest Ads, Apple Search Ads, TikTok Ads, Google Shopping, Criteo, Teads, channable feed management, Microsoft Ads, and Snapchat Ads
Client references:
My services:
- Account audits
- Training
- Definition and implementation of SEA and SMA strategy
- Advertising campaign optimization
- Weekly monitoring and reporting
- Advice on ad creation, UX recommendations
- Looker Studio reporting setup
Ready to boost your growth? Let's talk!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Auto entrepriseTraffic manager - Expert Facebook Ads & Google AdsPRESS AND MEDIAJuly 2024 - Today (2 years and 1 month)Paris, France- Definition and implementation of SEA and SMA strategy- Advertising campaign optimization- Account audits- Platform training- Weekly monitoring and reporting- Advice on ad creation, UX recommendations- Looker Studio reporting setup
- datashakeSenior Paid Media Consultant (SEA & SMA)CONSULTING AND AUDITSNovember 2021 - June 2024 (2 years and 8 months)Paris, FranceManagement of a portfolio of B2C and B2B advertisers in various sectors:- Advanced Google Ads, Meta Ads, and Pinterest Ads account audit- Analysis of client brief and definition of digital acquisition strategy- Campaign management across different channels: Facebook, Google, Bing, LinkedIn, Pinterest, TikTok, Teads, Criteo...- Performance analysis and reporting- Client relationship management
- ShiseidoEMEA Product Manager - Zadig & Voltaire and Serge LutensFASHION AND COSMETICSJuly 2020 - October 2021 (1 year and 3 months)Paris, FranceSupport and development of brand growth in the EMEA region (11 subsidiaries).- Work with brands and key partners (e-retail, media, merchandising, logistics) to increase sell-out and market share.- 360° planning (media, sampling, trade) for new launches, adapting international directives to regional opportunities.- Monitor forecasts and challenge them by line and by market to achieve brand ambitions.- Feedback and analysis of market performance by closely tracking KPIs and sell-in and sell-out results.- Competitor analysis to establish the European investment strategy for future launches.- Management of an intern
Reviews
Recommendations
FS
AP
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Education
- Master Marketing, SalesUniversité Paris 1 Panthéon-Sorbonne2020Master Marketing, Vente. Marketing digital et opérationnel.
- Bachelor's degree in Economics and Management with a focus on MarketingUniversidad de Cantabria2017Licence économie et gestion parcours marketing
Certifications
- Meta Certified Media Buying ProfessionalMeta2023
- Google Ads Search CertificationGoogle2022