About Inès
French
Native or bilingual
Spanish
Conversational
Experience
- BASIKONSenior Marketing & Sales ManagerMarch 2024 - Today (2 years and 3 months)Delivered market insights and client feedback to product teams to enhance roadmap alignment. Managed sales cycle-from prospecting to demo to conversion-boosting pipeline efficiency (25+ qualified leads per events). Maintained CRM discipline in HubSpot, improving forecasting accuracy. Used Sales Navigator to track and optimize outreach performance. Built and maintained an active pipeline through targeted campaigns and networking initiatives. Grew LinkedIn community by +1,500 followers in 5 months through targeted content. Revamped brand identity and marketing assets to strengthen market visibility and consistency.
- IPEM - International Private Equity MarketMarketing & Communication ManagerJanuary 2023 - January 2024 (1 year)Paris, FranceBuilt and managed relationships with 30+ international partners (banks, investment funds, media). Supported sales in securing 50+ booth sales for major international trade shows. Led C-level engagement through curated programs with 50+ international speakers. Prospected and negotiated with senior stakeholders to boost event commercial performance. Negotiated and co-designed programs (with the UK team) with international speakers, enhancing commercial performance.
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Education
- Master's Degree inEFAP2023Master's Degree in
- Exchange ProgramIdaho State University2021Exchange Program