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Ines ArfaouiIA

Ines Arfaoui

Social Media Strategist - Brand Content

€125/day
Marseille, FR
0-2 years
Brand Content
Instagram
Digital Communication
Community Management
Content Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Ines

Hello! My name is Ines, I am 26 years old and I am a consultant / coach in marketing strategy and social media development. After my Master's in Marketing & Brand Management and several professional experiences (SEPHORA, ERBORIAN, MAKE UP FOR EVER...), I decided in early 2021 to help entrepreneurs develop their business through the power of social media! Since then, I have worked with several brands and service providers, helping dozens of entrepreneurs to organically attract clients!

  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • L’OCCITANE Group
    Communication and PR Project Assistant
    FASHION AND COSMETICS
    July 2020 - Today (5 years and 11 months)
    Ville de Paris, Île-de-France, France
    - Brand content (Press release, digital brand content, ...)
    - PR & events (brainstorming about launch concept for influencers, PR box, press release and digital impact, creation and management of events with influencers)
    - Creative material follow-up (communication tools development and creation, products shoots management with agencies, communication material upload)
    Community Management Digital Communication Social Media Partnerships Brand Content Content Marketing
  • SEPHORA
    Assistant Product Development Manager
    FASHION AND COSMETICS
    January 2019 - July 2019 (6 months)
    Paris Area, France
    - Summer, Fall & Holiday 2020 collections (product assortment recommendations, marketing concept and marketing mix, 360° communication plan)
    - Product development follow-up
    - Product and launch performance analysis
    - Benchmark: lifestyle / makeup / skincare
    - Sephora press day
    Marketing Product Development Positioning Strategy Data Analysis Event Management
  • MAKE UP FOR EVER
    Merchandising Assistant, Europe
    FASHION AND COSMETICS
    January 2018 - July 2018 (6 months)
    Région de Paris, France
    - Update and remodeling of the corners in Sephora
    - Newsletter about launching products
    - Help with the implementation of animation podium for specifics launches
    Marketing Communication Strategy

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Education

  • MSc 2 Marketing & Brand Management
    Aix-Marseille Graduate School of Management - IAE
    2020
  • Bachelor of Business Administration - BBA
    Schulich School of Business - York University
    2019
Check out Ines's education

Skill set

Branding
Social Media
Communication Strategy
Storytelling
Office Suite
Market Research
Final Cut Pro
Professional English
Management
Communication
Influencer Marketing
Editorial Charter
Partnerships
Marketing
Product Development
Positioning Strategy
Data Analysis
Event Management

Categories