Freelancer profile translated to English.

Description

With 8 years of experience in e-commerce and more globally in digital, I am versatile and available to discuss your specific needs as a digital project manager, product owner, and product manager.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Marseille 1er Arrondissement (up to 50km)

CMA CGM
Product Manager
September 2024 - Today (1 year and 9 months)
Marseille, France
• Operational, functional maintenance and optimization of commercial solutions for departments such as
real estate, legal services, risk control and terminals
• Deployment of new IT solutions, supporting company stakeholders from the
definition of needs to commissioning
Linxo
Product Owner
January 2023 - January 2024 (1 year)
Marseille, France
Responsible for the implementation of the Payment solution under CMS plugin and project manager on the analysis of the on boarding process
• Gathering the needs of the various teams involved in the on-boarding process
• Creation of user stories: payment initiation, budget, transaction, UX etc
• UX: creation of mock-ups in connection with the design team in order to improve the customer journey
• Realization of specifications and mapping
• Agile and Scrum methodology: project and team management
• Carrying out retrospective at the end of Sprint
• Animation of daily within the payment squad
• Participation and animation of COPIL with the various actors of the projects carried out
American Vintage
E-commerce Manager
E-COMMERCE
January 2022 - April 2023 (1 year and 3 months)
Marseille, France
Management of a team of 3 people in charge of commercial animation (Skills assessment, follow-up of actions)
• Construction of the roadmap of the commercial digital plan: definition of commercial operations, resources and deployment plan
• Definition, implementation and reporting of sales performance KPIs • Construction of the product offer according to the KPIs previously defined
• Creation of mock-ups of product sheets in collaboration with a UX
Designer
• Construction of the A/B Testing test plan and functional acceptance in
collaboration with the Product Owner
• Content management in the back-office and deployment (Salesforce)
• Feedback of evolutions and anomalies in the Product Backlog
• Writing functional specifications for Traffic Managers (SEO,
SEO, SMA, Affiliation)
• Management of a monthly traffic acquisition budget of €20K
• Creation of deliverables for service providers (Digimood)
• Definition of the content of monthly newsletters
• Definition of the commercial strategy for the MarketPlaces and follow-up
Salesforces SEA Google Analytics A/B Testing

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Master 2 (M2), Marketing digital et E-business
ISC Paris
2016
Master 2 (M2), Marketing digital et E-business
baccalauréat S
Lycée Saint Charles Marseille
2011
baccalauréat S

Ines Arab-Tani

Product Manager

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