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Inès AlliouaneIA

Inès Alliouane

Creative Strategist + Branding

€350/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Inès

Communication & branding specialist, with over 6 years of experience in international agencies, public institutions, and cultural projects.
I support brands, talents, and organizations in communication strategy, editorial & visual content production, as well as press & influence relations, in France and internationally.
Tailored approach, rooted in the cultural, social, and narrative challenges of each project.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • PUBLICIS
    Account Manager / Group Manager
    December 2018 - January 2024 (5 years and 1 month)
    Paris, France
    Development of strategic and creative 360° projects for Europe, the MENA region, South America, and Asia (Nescafé, Maggi, N4HK, NAN, ...).
    Budget management and client negotiation.
    Campaign deployment across various channels: TV, digital, social media, print, radio, e-commerce...
    KPI analysis, strategic monitoring, and trend tracking.
    Support for media agencies in prospecting and budgeting.
    Implementation of best marketing practices within the network.
    Participation in Cannes Lions 2023
  • Ministère de la Culture
    COMMUNICATION OFFICER
    PUBLIC SECTOR
    March 2018 - September 2018 (6 months)
    Paris, France
    Institution: National Centre for Visual Arts (CNAP)
    Management of the event "La Nouvelle Adresse" (3 days): budget, communication strategy, press and influence relations
    Trend monitoring and analysis
    Communication strategy: social media campaign, content production, communication plan, event creation, and influence
    Press relations: media coverage, press release writing. Content writing for the newsletter and website
  • Mairie de Bordeaux
    ASSISTANT COMMUNICATION OFFICER
    May 2017 - July 2017 (2 months)
    Bordeaux, France
    Writing communication plans, benchmarks, and trend analyses. Organizing events and social media communication.
    Content writing for Bordeaux Magazine, Bordeaux Les Sorties, and Bordeaux.fr.

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Education

  • MASTER'S DEGREE IN COMMUNICATION CONSULTING AND EXPERTISE
    UNIVERSITY OF BORDEAUX MONTAIGNE
    2019
  • BACHELOR'S DEGREE IN APPLIED FOREIGN LANGUAGES
    UNIVERSITY OF BORDEAUX MONTAIGNE
    2017
    Anglais - Italien

Skill set

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