Freelancer profile translated to English.
Back to original languageAbout Inès
Communication & branding specialist, with over 6 years of experience in international agencies, public institutions, and cultural projects.
I support brands, talents, and organizations in communication strategy, editorial & visual content production, as well as press & influence relations, in France and internationally.
Tailored approach, rooted in the cultural, social, and narrative challenges of each project.
French
Native or bilingual
English
Native or bilingual
Italian
Basic
Can work on-site
Paris (up to 50km)
Experience
- PUBLICISAccount Manager / Group ManagerDecember 2018 - January 2024 (5 years and 1 month)Paris, FranceDevelopment of strategic and creative 360° projects for Europe, the MENA region, South America, and Asia (Nescafé, Maggi, N4HK, NAN, ...).Budget management and client negotiation.Campaign deployment across various channels: TV, digital, social media, print, radio, e-commerce...KPI analysis, strategic monitoring, and trend tracking.Support for media agencies in prospecting and budgeting.Implementation of best marketing practices within the network.Participation in Cannes Lions 2023
- Ministère de la CultureCOMMUNICATION OFFICERPUBLIC SECTORMarch 2018 - September 2018 (6 months)Paris, FranceInstitution: National Centre for Visual Arts (CNAP)Management of the event "La Nouvelle Adresse" (3 days): budget, communication strategy, press and influence relationsTrend monitoring and analysisCommunication strategy: social media campaign, content production, communication plan, event creation, and influencePress relations: media coverage, press release writing. Content writing for the newsletter and website
- Mairie de BordeauxASSISTANT COMMUNICATION OFFICERMay 2017 - July 2017 (2 months)Bordeaux, FranceWriting communication plans, benchmarks, and trend analyses. Organizing events and social media communication.Content writing for Bordeaux Magazine, Bordeaux Les Sorties, and Bordeaux.fr.
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Education
- MASTER'S DEGREE IN COMMUNICATION CONSULTING AND EXPERTISEUNIVERSITY OF BORDEAUX MONTAIGNE2019
- BACHELOR'S DEGREE IN APPLIED FOREIGN LANGUAGESUNIVERSITY OF BORDEAUX MONTAIGNE2017Anglais - Italien