About Ina
German
Native or bilingual
Experience
- Jasmin MoodyE-Commerce Manager and Freelance Web DesignerE-COMMERCEJanuary 2025 - Today (1 year and 7 months)Köln, GermanyExperienced E-Commerce Manager and Branding Expert, specializing in creating individual brand presences for small and medium-sized businesses nationwide in Germany. With a holistic approach, I implement professional websites, targeted e-commerce solutions, and comprehensive social media strategies.
- Clic-Trade GmbHCustomer Service Team Lead | E-Commerce ClerkE-COMMERCEJanuary 2021 - December 2024 (3 years and 11 months)Cologne, GermanyHolistic Branding & Storytelling: I leverage my experience in developing my own brands and creating product descriptions with a design flair. Together, we create a consistent brand world that emotionally resonates with your customers.Strategic Web Design & E-Commerce: I build websites that not only look professional but also sell through intelligent UX strategies. I help you increase conversions, just as I have successfully done in optimizing large marketplaces.Local and Online SEO Optimization: I ensure your customers find you both online and offline. My expertise in optimizing marketplaces and building my own social media channels for my brands allows me to sustainably strengthen your local visibility.Social Media Management: I create engaging content and strategies for your social media channels to reach your target audience directly and build a loyal community.With my experience as a former Head of Customer Service in an international e-commerce company, I know firsthand how to achieve millions in revenue. I have optimized major marketplaces and increased conversion rates by 15% through creative UX strategies. I now bring this expertise directly to you – on a scale that suits you.
- Toom Baumarkt GmbH - Obi Group Holding SE & Co. KGaAHardware Store Specialist AdvisorRETAIL (SMALL BUSINESS)January 2009 - January 2019 (10 years)Köln, GermanyExpert Customer Consultation: This is the first and most crucial step in marketing. It involves listening, understanding your client's specific challenges (e.g., a craft business wanting to be visible online), and offering a tailored solution that precisely addresses those problems.Fostering Team Cohesion: In collaboration with your clients, you are their team member. This skill demonstrates reliable communication, adherence to deadlines, and building positive relationships. This builds trust and makes you the preferred partner.Increasing Sales through Cross-Selling: This is a direct marketing measure. You don't just offer a website; you think strategically. You identify potential for your clients, for example, through an integrated online shop that boosts their sales or through social media marketing that attracts new customers.
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Education
- 2-day leadership seminar "How do I lead correctly?"20182-Tages Führungsseminar „Wie führe ich richtig?“
- Fire Safety Assistant and Evacuation Assistant2016Brandschutzhelfer und Evakuierungshelfer
Certifications
- E-Commerce Manager (IHK)IHK2024