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Ina Z.IZ

Ina Z.

E-Commerce Manager | Creative Brand Presence

€540/day
Köln, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ina

I'm Jasmin – a designer for brand presence with 30 years of drawing experience.

While others work with templates and AI, I draw. Every line, every shape – by hand. The result is not an interchangeable design, but an individual and unique brand image that truly belongs to you.

I work with small business owners in Germany – women who run a business with soul and deserve a presence that shows it. Whether it's a hair salon, food industry, cosmetics studio, boutique, or yoga studio – I understand what it means to build a business as a woman.

What I do for you:
A hand-drawn logo that suits your personality. A harmonious color palette and typography that builds trust. Illustrations that bring your brand to life. Social media templates that make you look professional immediately.

Why hand-drawn?
Hand-drawn brands appear warmer, more personal, and more unique than anything a tool can generate. In a time when everything looks the same, this is your competitive advantage.

My services:
→ Complete Brand Identity: Logo, color world, typography, illustrations, social media templates
→ Logo & Illustration: Hand-drawn logo or individual illustrations
→ Brand Refresh: Revise and modernize existing presence
  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Jasmin Moody
    E-Commerce Manager and Freelance Web Designer
    E-COMMERCE
    January 2025 - Today (1 year and 7 months)
    Köln, Germany
    Experienced E-Commerce Manager and Branding Expert, specializing in creating individual brand presences for small and medium-sized businesses nationwide in Germany. With a holistic approach, I implement professional websites, targeted e-commerce solutions, and comprehensive social media strategies.
    Wordpress SEO Shopify Creativity Techniques Copywriting Branding & Visual Identity
  • Clic-Trade GmbH
    Customer Service Team Lead | E-Commerce Clerk
    E-COMMERCE
    January 2021 - December 2024 (3 years and 11 months)
    Cologne, Germany
    Holistic Branding & Storytelling: I leverage my experience in developing my own brands and creating product descriptions with a design flair. Together, we create a consistent brand world that emotionally resonates with your customers.

    Strategic Web Design & E-Commerce: I build websites that not only look professional but also sell through intelligent UX strategies. I help you increase conversions, just as I have successfully done in optimizing large marketplaces.

    Local and Online SEO Optimization: I ensure your customers find you both online and offline. My expertise in optimizing marketplaces and building my own social media channels for my brands allows me to sustainably strengthen your local visibility.

    Social Media Management: I create engaging content and strategies for your social media channels to reach your target audience directly and build a loyal community.

    With my experience as a former Head of Customer Service in an international e-commerce company, I know firsthand how to achieve millions in revenue. I have optimized major marketplaces and increased conversion rates by 15% through creative UX strategies. I now bring this expertise directly to you – on a scale that suits you.
    Leadership Skills E-Commerce SEO Sense of Responsibility Web Design Branding Design
  • Toom Baumarkt GmbH - Obi Group Holding SE & Co. KGaA
    Hardware Store Specialist Advisor
    RETAIL (SMALL BUSINESS)
    January 2009 - January 2019 (10 years)
    Köln, Germany
    Expert Customer Consultation: This is the first and most crucial step in marketing. It involves listening, understanding your client's specific challenges (e.g., a craft business wanting to be visible online), and offering a tailored solution that precisely addresses those problems.

    Fostering Team Cohesion: In collaboration with your clients, you are their team member. This skill demonstrates reliable communication, adherence to deadlines, and building positive relationships. This builds trust and makes you the preferred partner.

    Increasing Sales through Cross-Selling: This is a direct marketing measure. You don't just offer a website; you think strategically. You identify potential for your clients, for example, through an integrated online shop that boosts their sales or through social media marketing that attracts new customers.
    Online Marketing Strategy Advertising Cross-selling Upselling Branding Design

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Education

  • 2-day leadership seminar "How do I lead correctly?"
    2018
    2-Tages Führungsseminar „Wie führe ich richtig?“
  • Fire Safety Assistant and Evacuation Assistant
    2016
    Brandschutzhelfer und Evakuierungshelfer

Certifications

  • E-Commerce Manager (IHK)
    IHK
    2024
    Project Controlling Online Marketing Strategy Online Shops Social Media Design E-commerce SEA Google Ads Logo Design Brand Building SEO Copywriting Brand Presence

Skill set

Categories