Ina Kanngiesser

Becoming visible doesn't mean getting louder.

It means being clearer. And more authentic.

That's why I support self-employed individuals, especially coaches, consultants, and service providers, in making their uniqueness visible. Not through external pressure or marketing jargon, but through inner clarity.

I don't believe in off-the-rack strategies.

But in authentic personal branding that feels and works coherently.

With over 15 years of marketing experience, I know: What truly makes a difference isn't how good you are, but how well you are recognized.

The foundation of every successful brand is a strong inner compass: values, attitude, personality.

I build on this with 1:1 coaching or community, a holistic view, and a clear system.

Whether it's brand strategy, positioning, colors, language, content, or website:

I help you connect all of this so you don't have to pretend, and that's exactly why you become visible.

Because you are unique.

And that's exactly what should be seen.

In recent years, we have expanded the company and the two brands Würfelkrieger and Aussenposten to such an extent that we were able to open a second branch for Würfelkrieger with a larger storage space for faster shipping. Since then, there has been gaming space for game nights and tabletop tournaments.

The company grew to 5 employees and became a popular destination for games in the Karlsruhe region. Through its online presence, the Würfelkrieger brand became known throughout Germany, and we even receive inquiries from abroad repeatedly for special products and new releases.

Until February 2019, Aussenposten was a side business for my husband and me. I then decided to go all in and build the company so that it could survive in the market. As COO, I took care of all operational tasks, marketing, and accounting. In 2020, we restructured the company into a franchise business. At that time, Aussenposten was a well-known destination for tabletop gamers throughout Germany.