About Ina
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Conversational
Experience
- FreelanceMarketing ConsultantCONSULTING AND AUDITSDecember 2024 - Today (1 year and 6 months)Lille, France
- Supporting NGOs and SMEs in the environment, hospitality, retail, and restaurant sectors.
- Audit and deployment of digital acquisition strategies (SEO, Social Ads, email marketing).
- Management of multichannel campaigns and performance optimization.
- Creation of visual and editorial content.
- Development of brand identities and storytelling strategies.
Sectors: Health, Fashion, Hospitality, F&B, NGOs, Tech - Fondation HopaleDigital Marketing Officer (Apprenticeship)MEDICALOctober 2022 - November 2024 (2 years and 1 month)Berck, FranceManagement of 360° marketing strategies across 5+ international markets (Europe, North Africa, Sub-Saharan Africa, Middle East, Central Asia) with a focus on digital acquisition, multilingual SEO, and conversion optimization.2,500 employees, 15 establishments
- Management of 360° marketing strategies (SEO, paid ads, email marketing) in international markets (Europe, North Africa, Sub-Saharan Africa, Middle East, Central Asia).
- Conducted benchmarks in Europe and North America to adjust strategy.
- Produced 467 SEO-optimized pages with semantic structuring and internal linking, generating +50% organic traffic in 6 months.
- UX/UI redesign of the bilingual website in collaboration with IT and design teams, reducing bounce rate by 20%.
- Designed and automated a B2B newsletter for 776 contacts.
- Configuration and monitoring via GA4 and HubSpot with reporting and data-driven recommendations.
- RézidenceFounder & Creative LeadPRESS AND MEDIAJanuary 2025 - October 2025 (9 months)Lille, FranceCreation and direction of a digital fashion and lifestyle magazine for an international community of 750k users.
- Complete definition of brand identity: positioning, visual identity, tone of voice, and brand guidelines.
- Development of the editorial strategy and publication calendar.
- Creative direction of all content: articles, visuals, campaigns.
- Autonomous management of the project from A to Z: strategy, creation, distribution, analysis.
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Education
- Master's in Marketing & Digital BusinessEuridis Business School2024Major de promotion : Marketing | E-commerce | Communication interculturelle
- Erasmus + Marketing & ManagementKarel de Grote Hogeschool2022Mention très bien : Marketing | Branding | Management Interculturel | IA | Pitch
Certifications
- Google Analytics 4Google SkillShop2024
- Email MarketingHubSpot Academy2024