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Ina J.IJ

Ina J.

Marketing 360° & Brand Management | EN/FR/AR

€350/day
Lille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ina

360° Vision: Strategy & Execution
I'm not just a strategist who delivers a PowerPoint. I manage the entire chain: audit, competitive benchmarking, content creation, campaign management, performance analysis. A single point of contact from strategy to execution.

Multilingual & Multicultural Sensitivity
I work in French, English, Arabic, and Spanish. I culturally adapt your content (not just translate it) for your international expansions: Western Europe, North America, North Africa, Middle East.

Measurable Results, No Vanity Metrics
I speak in concrete KPIs: qualified traffic, conversion rates, acquisition cost, ROI. Every action is tracked (GA4, HubSpot, SEMrush) with data-driven recommendations for continuous optimization.

Gen Z & Millennials Expertise
I understand these generations from the inside, their codes, their platforms (TikTok, Instagram), their relationship with brands. I create authentic campaigns that truly resonate, without "corporate washing".

Autonomy + Versatility
I manage your projects from A to Z without constant supervision. I have worked in various sectors (health, fashion, hospitality, retail, NGOs, tech), which allows me to bring creative ideas from one universe to another.

International Watch & Benchmarking
I know how to analyze local and international competition to identify opportunities and adapt your strategy.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Arabic

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Lille (up to 15km), Amiens (up to 10km), Paris (up to 10km), Boulogne-sur-Mer (up to 10km)

Experience

  • Freelance
    Marketing Consultant
    CONSULTING AND AUDITS
    December 2024 - Today (1 year and 6 months)
    Lille, France
    • Supporting NGOs and SMEs in the environment, hospitality, retail, and restaurant sectors.
    • Audit and deployment of digital acquisition strategies (SEO, Social Ads, email marketing).
    • Management of multichannel campaigns and performance optimization.
    • Creation of visual and editorial content.
    • Development of brand identities and storytelling strategies.

    Sectors: Health, Fashion, Hospitality, F&B, NGOs, Tech
    SEO Audit Social Media Marketing Brand Management International Marketing Newsletter Design
  • Fondation Hopale
    Digital Marketing Officer (Apprenticeship)
    MEDICAL
    October 2022 - November 2024 (2 years and 1 month)
    Berck, France
    Management of 360° marketing strategies across 5+ international markets (Europe, North Africa, Sub-Saharan Africa, Middle East, Central Asia) with a focus on digital acquisition, multilingual SEO, and conversion optimization.

    2,500 employees, 15 establishments
    • Management of 360° marketing strategies (SEO, paid ads, email marketing) in international markets (Europe, North Africa, Sub-Saharan Africa, Middle East, Central Asia).
    • Conducted benchmarks in Europe and North America to adjust strategy.
    • Produced 467 SEO-optimized pages with semantic structuring and internal linking, generating +50% organic traffic in 6 months.
    • UX/UI redesign of the bilingual website in collaboration with IT and design teams, reducing bounce rate by 20%.
    • Designed and automated a B2B newsletter for 776 contacts.
    • Configuration and monitoring via GA4 and HubSpot with reporting and data-driven recommendations.
    SEO Web Writing UI/UX Design Email Marketing Marketing Automation French English Translation
  • Rézidence
    Founder & Creative Lead
    PRESS AND MEDIA
    January 2025 - October 2025 (9 months)
    Lille, France
    Creation and direction of a digital fashion and lifestyle magazine for an international community of 750k users.
    • Complete definition of brand identity: positioning, visual identity, tone of voice, and brand guidelines.
    • Development of the editorial strategy and publication calendar.
    • Creative direction of all content: articles, visuals, campaigns.
    • Autonomous management of the project from A to Z: strategy, creation, distribution, analysis.
    Editorial Strategy Community Management Creative Direction Brand Strategy Content Creation

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Education

  • Master's in Marketing & Digital Business
    Euridis Business School
    2024
    Major de promotion : Marketing | E-commerce | Communication interculturelle
  • Erasmus + Marketing & Management
    Karel de Grote Hogeschool
    2022
    Mention très bien : Marketing | Branding | Management Interculturel | IA | Pitch

Certifications

  • Google Analytics 4
    Google SkillShop
    2024
  • Email Marketing
    HubSpot Academy
    2024

Skill set

Categories