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Imène MazariIM

Imène Mazari

Brand Content Strategist - Brand Launch

€300/day
Lille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Imène

I help brands that have something to say — and want it to be heard as much as it's seen.

My scope covers communication strategy, content creation, and production: social media, branding, email marketing, press relations... but also podcasts and audio/video editing. It's this dual role — editorial and technical — that allows me to support a project from A to Z, without you having to juggle ten different contacts.

Podcasting is a medium that is particularly close to my heart. I dedicated my thesis to loyalty through this channel, and I have since developed a strong conviction: brands that invest in branded content podcasts build a relationship with their audience that other formats simply do not allow.
Whether you're starting from scratch or already have a concept to refine, I can help you with strategy, production, or both.
On the editing side, I work on Final Cut Pro and Reaper — both to deliver clean and well-paced episodes and to produce video formats that can be adapted for your networks.

I also have a real fondness for the lifestyle, food, and cultural universes, although what drives me most is working with people who have a sincere project to carry.

A concrete result I'm proud of: doubling a brand's organic social media community without an advertising budget — just a coherent editorial line and regular presence.

Whether you're looking for a one-off project or ongoing support, don't hesitate to contact me — I like projects that have meaning. 🙂
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lille (up to 50km)

Experience

  • divers
    Freelance in Digital Communication & Podcast Production
    ENTERTAINMENT AND LEISURE
    March 2025 - July 2025 (4 months)
    Lille, France
    Production & content management for a creator (July – Nov. 2024)
    • Social media editorial management with a cadence of 3 posts per week
    • Complete weekly episode production: audio editing, uploading to Acast, creation of the associated landing page, and adaptation of promotional content for social media
    Audio Editing — Pop Decoder Season 2 (Nov. 2024 – Present)
    • Audio editing and post-production of 2 episodes per month
    • Work on sound consistency and the season's editorial rhythm
    Podcast Production Social Media Sound Editing Community Management Copywriting
  • TABOBINE
    Internship/Work-Study: COMMUNICATION AND MARKETING OFFICER
    ENTERTAINMENT AND LEISURE
    January 2023 - September 2024 (1 year and 8 months)
    Paris, France
    Communication Strategy
    • Developed and managed a 10-month communication plan focused on brand awareness and community growth — result: doubling of subscribers and engagement rate maintained at 6% organically
    • Produced all content (videos, copywriting) by adapting storytelling to the specifics of each channel
    Marketing & CRM Strategy
    • Designed and optimized a targeted email campaign to generate qualified traffic at partner points of sale, with KPI tracking (open rate, clicks, conversion)
    • Developed a user behavior analysis system to feed the loyalty strategy
    Community Management Copywriting Content Strategy CRM
  • Leroy Merlin Siège
    ASSISTANT TRAFFIC MANAGER
    RETAIL (LARGE RETAILERS)
    June 2021 - July 2021 (1 month)
    Villeneuve-d'Ascq, France
    • Contributed to the design and launch of digital commercial operations (SEA and display) supporting a traffic team
    • Monitored and analyzed campaign KPIs to identify optimization levers and formulate actionable recommendations
    • Conducted a benchmark of social media practices to inform the team's strategic thinking
    Reporting Traffic Management Benchmarking and Competitive Analysis Definition and Monitoring of Indicators (KPI) Google Analytics

Recommendations

Mélanie GomesMG
FU
Melina Ferrante-GiovannoniMF
Mélanie Gomes and 2 other people have recommended Imène

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Education

  • Bachelor
    EDHEC Business School
    2023
    Bachelor
  • MBA
    EFAP
    2024
    MBA

Skill set

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