Freelancer profile translated to English.

Description

Hello, I'm Imene, a GeoData Analyst specializing in geomarketing and geomatics.

Passionate about spatial analysis, I help companies and project leaders strategically leverage their geographic data. My goal: to transform your data into clear maps, local market studies, and visual dashboards to inform your decisions and maximize your impact on the ground.

I can help you to:

Define your trade areas and optimize your locations
Analyze and segment your customers based on their purchasing behavior and location
Adapt your commercial offer to local specificities and real customer needs
Visualize and monitor the performance of your existing network, point of sale by point of sale
Identify areas with potential, prevent revenue loss, or prioritize targeted marketing actions
Make decisions based on reliable spatial analyses and concrete business insights

My approach is rigorous, results-oriented, and always adapted to your business challenges.

Let's discuss your project!

Languages

French
Native or bilingual
English
Conversational
Arabic
Native or bilingual
kabyle
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Intermarché
Geomarketing Study Manager, GeoData
RETAIL (SMALL BUSINESS)
November 2022 - September 2024 (1 year and 10 months)
**Conducting strategic geomarketing studies**: producing thematic maps, spatial analyses (isochrones, grids, trade areas), and local statistics to inform location, commercial expansion, or network optimization decisions.

**Developing and maintaining geomarketing decision-making tools**: creating interactive dashboards in Power BI / Excel, integrating spatial data (GIS), and partially automating analysis reports for regional management.

**Updating and continuously improving analysis and reporting tools**: structuring data pipelines, automating report formatting, and monitoring geolocated performance indicators (revenue, average basket, visit frequency...).

**Contributing to the design and evolution of customer segmentation**: defining geographic typologies based on sociodemographic and behavioral profiles to refine local marketing actions.

**Managing and enriching geomarketing databases**: cleaning, normalizing, geocoding, and integrating new sources (INSEE, internal data, mobility flows...).

**Active monitoring of geomarketing innovations**: tracking technological advancements in data visualization, geostatistics, and GIS tools to propose continuous improvement avenues.

**Modeling advanced spatial segmentations**: implementing predictive models to optimize commercial targeting and identify areas with high development potential.

**Conducting localized market studies**: cross-referencing geospatial data with performance indicators, analyzing competition, and evaluating commercial potential by geographic sector.

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Master's in Geomarketing
IAE, Paris Est
2024
Master Géomarketing
Bachelor's in Geography and Planning
Paris Sorbonne University,
2022
Licence géographie et aménagement

Check out Imene's education

Other

Imene C.

GeoData Analyst | Geomarketing and Geomatics Specialist

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