Freelancer profile translated to English.
Back to original languageAbout Imène
Currently freelancing in CRM campaign management and HTML integration. I support my clients in their marketing/data strategy, design, integration, and routing of their communications.
French
Native or bilingual
English
Fluent
Arabic
Basic
Can work on-site
Paris (up to 50km)
Experience
- M6 GroupeCRM Project ManagerFILM AND AVApril 2025 - Today (1 year and 2 months)In charge of M6+ CRM communications, from segmentation strategy to campaign construction. Newsletter redesign.
- RajaDATA and CRM Project ManagerFebruary 2023 - August 2023 (6 months)• Data segmentation and enrichment• Customer journey and lifecycle reflection• Campaign workflow and routing development• Development of automatic and one-shot emails• Results analysis
- FreelanceCRM ConsultantJanuary 2023 - Today (3 years and 5 months)Paris, France• Supporting clients in their CRM strategy• Segmentation advice• Advice on CRM best practices and support in developing HTML templates for better deliverability rates• HTML integration, targeting, campaign routing, and results analysis
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Education
- Master 2 Digital StrategiesISCG Paris2017Master 2 Stratégies Digitales
- BACHELOR Marketing and Business DevelopmentISCG Paris2015BACHELOR Marketing et DĂ©veloppement Commercial