About Imane
French
Native or bilingual
English
Fluent
Experience
- Zest AgencyFOUNDER / DIGITAL PROJECT MANAGERDIGITAL AND ITDecember 2024 - Today (1 year and 8 months)Lille, France
- Single point of contact for all clients: gathering business needs, analyzing challenges, and identifying priorities.
- Facilitating scoping and co-creation workshops with clients (business leaders, marketing managers, sales teams).
- Defining and formalizing business and operational needs: writing functional specifications, breaking down features into user stories.
- Developing project roadmaps and managing the entire product backlog using an agile framework inspired by Scrum (sprints, planning, daily stand-ups, reviews).
- Designing and delivering websites (showcase, e-commerce, B2B/B2C): UX validation, technical feasibility, functional testing before deployment.
- Creating brand identities: visual universe, graphic charters, guidelines, assets for social media and digital platforms.
- Setting up and managing digital acquisition campaigns (Meta Ads / Google Ads): configuration, performance monitoring, continuous optimization.
- Implementing tracking (Piano Analytics / GA4) and analyzing user behavior to guide functional evolutions.
- Training and supporting clients in using the delivered tools, with a focus on continuous improvement.
- Measuring feature usage and adapting priorities based on user feedback and business objectives.
- Musée du LouvreINTERNET SITE ADMINISTRATION OFFICERCULTURESeptember 2024 - December 2024 (3 months)Paris, France
- Administration of the museum's websites (Louvre.fr, collections.louvre.fr, and musee-delacroix.fr)
- Management of several external service providers (hosting companies, web agencies).
- Management of corrective maintenance Sprints as well as evolution sprints (ticket prioritization, specification and feature definition, sprint programming, daily follow-up with developers within the agile framework, acceptance testing, and deployment).
- Initiation and planning of penetration tests and necessary actions.
- Definition and deployment of a tracking plan (Piano Analytics).
- Participation in the analysis phase of market renewals, contribution to the smooth running of the initialization and reversion phases.
- Monitoring of legal matters (GDPR, AI..)
- La voix du NordDigital Project Manager / Product OwnerPRESS AND MEDIASeptember 2022 - Today (3 years and 11 months)Lille, France- Budget and resource management.- Understanding user needs and defining product vision.- Backlog management, prioritization, and decision-making.- Writing user stories.- Collaboration with various teams.- Tracking progress indicators.- Validation and testing.- Budget and resource management.- Iterations and continuous improvements, Adoption and training.
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Education
- Master 2 - Web & Data ScienceUniversité du Littoral Côte d'Opale2021
- Master 1 - Digital Project ManagerDigital School of Paris2022