Freelancer profile translated to English.

Description

Web & mobile acquisition consultant for 12 years. I have worked in various sectors: e-commerce, mass retail, banking/fintech, energy, publishing & software.

Some references: Groupe Casino, Engie, Bouygues Telecom, Linxo, Brandalley, Panorabanques, Natixis, Lefebvre Dalloz....

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km), Paris (up to 10km)

LEFEBVRE DALLOZ
Head of Acquisition (Interim Manager)
PUBLISHING
October 2022 - Today (3 years and 10 months)
Groupe Casino
Mobile Acquisition Manager
RETAIL (LARGE RETAILERS)
January 2019 - July 2021 (2 years and 6 months)
Paris, France
Definition of the acquisition strategy.
Management of acquisition campaigns for the group's mobile applications: Casino Max, Leader Price, Monoprix, Franprix, Jumbo Score Max
Webmarketing Strategy Facebook Google AdWords Traffic Acquisition
Bouygues Telecom
Acquisition Manager (Interim Manager)
TELECOMMUNICATIONS
September 2021 - January 2022 (4 months)
Meudon, France
Definition of the digital acquisition strategy to meet the business objectives of the three sales channels
(e-commerce website, teleshopping, stores)
▪ Management and leadership of 3 people (Campaign Media Manager) regarding the implementation of the acquisition strategy
and analysis of its effectiveness
▪ Monitor daily campaign performance: reporting, analysis of key success or slowdown factors, measure investment effectiveness in collaboration with the data analyst and campaign managers
▪ Brief and challenge the media agency and the Brand Studio
▪ Participate in business meetings (Stand-up, Business Review, media steering committee, meetings with partners)
Team Management Data Analysis Acquisition Coordination Webmarketing Strategy Strategy