Imed Meskour

I am a Paid Media Strategist specializing in Google Ads, Meta Ads, Pinterest Ads, and performance-oriented digital acquisition. For 4 years, I have been assisting companies, SMEs, startups, and e-commerce brands in implementing profitable, structured, and scalable acquisition strategies.

I am involved in both strategic vision (funnel, positioning, audiences, messages, KPIs) and operational execution (campaign setup, daily optimization, creative A/B testing, reporting, and advanced analysis).

My strength: transforming a media budget into concrete results.

• Qualified lead generation

• E-commerce sales

• Bookings / appointments

• Subscriptions / complex conversions

I work with an ROI-driven approach, focused on data, and I help companies to:

– understand their growth levers

– structure their campaigns to avoid budget waste

– sustainably improve their performance (CPA, ROAS, CPL, CAC…)

– design high-performing creatives adapted to platforms

-> Types of missions I handle

• Complete Google Ads / Meta Ads audit

• Creation or redesign of acquisition strategies

• Continuous management & campaign optimization

• Setup of a complete funnel (ads → landing page → conversion)

• Reporting, dashboards & strategic recommendations

• Production of creative concepts to boost performance

My goal: grow your business with profitable, transparent, and sustainable acquisition.