About Iman
I help organisations clarify their story, sharpen their positioning, and communicate with cultural precision across Arabic, English, and German audiences.
Creative Strategy Consultant working at the intersection of story, brand, and cross-cultural intelligence. Trilingual in English, Arabic, and German, with 30 years shaping narratives, campaigns, films, and books for institutions and brands across Europe and the MENA region.
My work combines creative direction, documentary filmmaking, editorial strategy, and cultural diplomacy. Films selected at Dubai International Film Festival, FESPACO, Yamagata, San Sebastian, and Cannes. Bestselling author with readers across four continents. MA in international affairs and cultural diplomacy from The Fletcher School, Tufts University.
Clients work with me for:
- Brand storytelling and narrative strategy
- Creative direction and campaign concepts
- Messaging architecture and editorial direction
- Cultural strategy for MENA–Europe market entry
- Bilingual English–Arabic–German content development
- Documentary and impact storytelling projects
Typical deliverables:
- Narrative audits and brand story frameworks
- Positioning and messaging documents
- Campaign concepts and creative direction briefs
- Editorial guidelines and content strategy playbooks
- Bilingual copy for web, campaigns, and long-form content
- Documentary treatments, scripts, and production oversight
What I bring:
A filmmaker's eye for narrative. A strategist's ability to define direction. A producer's grip on execution, timelines, and budgets.
Best for organisations seeking a senior creative partner on complex stories, cultural positioning, brand evolution, and communication where meaning and strategy move together.
Working style: clear, collaborative, decisive. Fast to identify the core challenge, define strategic direction, and translate ideas into creative outcomes.
German
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Hamburg (up to 50km)
Experience
- Nomads Home ProductionsCreative Lead & Field Producer — "Merysai — A Floating Commons"April 2024 - Today (2 years and 4 months)Aswān, EgyptRepurposed steel vessel becoming a cultural commons and investigative field laboratory. Concept development, community governance design, funder engagement across the British Council Cultural Protection Fund and Goteo crowdfunding platform. Documentation strategy for the endangered Kenzy language and the three-thousand-year Tanbura musical lineage.
- Quantum Leaps and Lost SocksOngoingInternational Bestselling AuthorNovember 2023 - January 2025 (1 year and 2 months)Framework mapping recovery from severe illness through energetic and Kemetic architectures. Built a global readership around threshold crossing, embodied knowledge, and the politics of healing.
- Nomads Home ProductionsJeanne d'Arc Masriya Writer-Director-ProducerJanuary 2011 - December 2016 (5 years and 11 months)Portrait of Egyptian women's creative resilience after the 2011 revolution. Selected: Durban International Film Festival / FilmMart.
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Education
- Global Master of Arts —The Fletcher School of Law and Diplomacy, Tufts University20142015Global Master of Arts —
- Advanced TrainingBBW-AkademieAdvanced Training