Iman Gharrad

•Team Management

Co-create and drive the brand plan and product strategy, and the care pathway in close collaboration with medical, regulatory, and international teams

Develop and implement Product communication strategies

Create an IPA board in uro-oncology to ensure product BU

Develop patient education tools in collaboration with KOLs

Initiate and deploy the Omnichannel strategy in France, including e-mailing and webinars, in synergy with global directives and monitor performance through KPI analysis

•Lead the transformation of the institutional campaign

Design patient-oriented campaigns (Movember)

Identify and engage with Key Opinion Leaders (KOLs)

Train sales teams on competitive aspects and market trends

Develop annual brand plans and deploy Product strategy

Identify patient profiles and create associated campaigns

Create institutional campaigns

Design patient-oriented campaigns, targeting specific issues such as post-statin muscle pain

Establish partnerships and engage in dialogue with Key Opinion Leaders (KOLs) to strengthen the product's place in the therapeutic strategy

Set up an expert board to identify patient profiles eligible for the statin + ezetimibe combination

Launch of a cancer pain treatment.

Development of a referencing strategy with hospital pharmacists.

Development of annual brand plans (opioid dependence) and deployment of product strategy.

Identification of patient profiles (poly-users, patients with pain and opioid dependence, patients with pain).

Close collaboration with regulatory and pharmacovigilance to reduce cases of pediatric poisoning and overdoses.