Freelancer profile translated to English.
Back to original languageAbout Imane
9 years of experience in Digital Project Management - Marketing and Customer Experience.
Imane has 9 years of professional experience in digital marketing and project management. She has had the opportunity to be involved throughout the design cycle of digital products (e-commerce websites and mobile applications) and their launches. She assists her clients in formalizing their needs, facilitates interactions with technical teams (IT), and helps them implement training actions. She acts as a project manager in both agile and traditional contexts.
Before joining consulting, Imane was a Marketing and Customer Experience Manager. This internal experience allowed her to become aware of post-project aspects (performance monitoring and action plans if necessary) and enabled her to develop concrete expertise in customer experience and loyalty challenges.
Always ready to challenge herself, she is rigorous, proactive, and the diversity of her clients proves her strong adaptability.
✓ Project Management
✓ MOA / Product Owner - PO
✓ Agile Method / Agility
Spanish
Basic
English
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- Société Générale - BDDFCRM Project Manager - Product OwnerBANKING AND INSURANCEMarch 2021 - December 2022 (1 year and 8 months)La DéfenseDesign of the customer contact strategyØ IMPLEMENTATION OF OMNICHANNEL STRATEGIES BASED ON CHANNELS (EMAILS, SMS, BANNERS...) ADAPTED TO EACH TARGET AND MARKET SEGMENT• Production and execution of relational and commercial messages• Gathering and scoping of business needs• Preparation and facilitation of workshops• Cross-functional coordination of various stakeholders (agency, business units, targeting team, Legal, Compliance, Security…)• Campaign acceptance testing and tracking• Compliance with legal and regulatory constraints• Training of new employeesØ IMPLEMENTATION AND DEPLOYMENT OF THE ACTIVATION PLAN: FROM TARGETING TO CAMPAIGN PUBLICATION• Monitoring and coordination of implementation, testing, and deployment phases• Coordination of documentation (Guidelines)• Creation of a PRO map• Management and steering of the backlog• Steering of various campaigns by batch at different maturity levels (14 campaigns in parallel agile ceremonies)• Planning and budget managementØ CONSOLIDATION OF RESULTS AND PERFORMANCE STEERING (REPORTING, REGULAR CAMPAIGN REVIEWS)• Evaluation of delivered campaigns and proposal of modifications• Analysis and monitoring of statistics• Presentation of campaign reviews in committee
- PHILIP MORRISIT Project ManagerRETAIL (LARGE RETAILERS)October 2020 - February 2021 (5 months)Digital Customer EngagementØ MANAGEMENT OF IQOS DIGITAL EXCHANGE PLATFORM• Ecosystem analysis• Key contact for business units• Support for their evolution requests, prioritization of requests• ROI analysis for each need• Impact study of new featuresØ ACCEPTANCE TESTING STRATEGY:• Qualification, planning of acceptance testing phases• Analysis, reporting, and prioritization of bugs• Backlog steeringØ IDENTIFICATION AND OPTIMIZATION OF CUSTOMER JOURNEYS• Optimization of customer request processing to reduce pain points, costs, and improve customer satisfaction: Customer-centric vision
- LA FRANCAISE DES JEUXMOA Project ManagerENTERTAINMENT AND LEISUREFebruary 2018 - December 2019 (1 year and 10 months)Boulogne-Billancourt, FranceCreation and Launch of Digital GamesØ DESIGN, ACCEPTANCE TESTING, AND GO-LIVE• Writing of specifications (requirements expression) and functional specifications• Preparation, facilitation, and reporting of design workshops and validation meetings• Process specification: development of game processes in the form of flowcharts• Preparation and execution of pre-acceptance and acceptance testing phases: coordination and execution of testing• Monitoring and arbitration of anomalies and evolution requestsØ STEERING & COORDINATION• Preparation, participation, and reporting of project committees and steering committees (Go/No-Go and sprint review)• Management of development planning and adherence to constraints• Planning and steering of game go-lives and deployments• Coordination of various internal and external teamsØ CONTINUOUS IMPROVEMENT AND ACCULTURATION TO AGILE METHODS• Creation of dashboards to improve backlog visibility• Contribution to the "Agilization" of the project on the development side: participation in various ceremonies (daily meeting, sprint planning, sprint demo, and sprint retrospective), writing user stories
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Education
- MBA E-commerce Digital MarketingESG2017Promotion 2017 MBA Marketing E-Business à l'ESG | 2ème au Classement SMBG 2017 Double compétence digital business et technique. Connaissance des techniques et méthodes de travail autour de l'E-Business et du digital marketing ( SEO, SEA, E-mailing, CRM..), de la modélisation et gestion de projet (SQL, CMS, réseaux mobiles), et du langage informatique (HTML, Javascript, PHP) ✓ Modélisation des systèmes d’information: cadrage des besoins clients, rédaction des cahiers des charges avec spécificités fonctionnelles, création et conception des différentes plateformes répondant aux besoins. ✓ Stratégie et communication digitale : SEO, SEA, display, retargeting, Analytics, Social média ✓ UX ergonomie : Analyse des fonctionnalités de sites et présentation des recommandations ✓ Applications mobiles : Création d’une application sous Moqups avec identification de l’enjeu (améliorer de l’image, fidéliser la clientèle, objets connectés, générer du trafic / lead) et présentation ✓ E-mailing: Création de newsletters sous Mailchimp et Message Business ✓ Management de projet en mode Agile/ Scrum
- Master 2 Marketing and SalesUniversity of Montpellier 12012Exemples de cours : Management Stratégique, Création et transmission, Finance, Marketing et communication, Management
Certifications
- CSPO Certification (Certified Scrum Product Owner)Agilbee2020