About Imane
- SEO Content Writing:Blog posts, website pages, product descriptions – informative content optimized to please readers and search engines.
- Keyword Research and On-Page Optimization:Identification of strategic keywords for optimal positioning and structuring of more visible and attractive content.
- Audit and Optimization of Existing Content:I help you revisit your content to maximize its performance in search results.
- +300% increase in leadsfor an online platform, thanks to a series of SEO-optimized articles.
- Improvement of average Google rankingfor strategic pages of an e-commerce client (Top 1 for several keywords), through targeted SEO optimizations.
- Flexibility and Adaptability:I am used to adapting to the specific needs of each client, whether in terms of tone, industry, or values.
- Keeping up with SEO Trends:I stay informed about SEO developments to offer you up-to-date and relevant content.
- Commitment and Listening:I work with a dialogue and exchange approach to ensure results aligned with your expectations and a constructive and pleasant collaboration.
French
Native or bilingual
English
Fluent
Experience
- Auto-entrepreneurSEO Web WriterOctober 2022 - Today (3 years and 8 months)- Development of editorial calendars- Writing SEO-optimized articles, static pages, and product descriptions- Optimization of existing content- Design and writing of newsletters
- ORAKIDigital Marketing SpecialistFASHION AND COSMETICSJune 2023 - October 2024 (1 year and 4 months)Montreal, QC, Canada- Design, redesign, and continuous improvement of the website (new features, SEO/UX optimization)- Writing, optimization, and integration of product descriptions- Creation and writing of landing pages- Management of collection launches- Creation and writing of newsletters and automation (flows)- Design of visuals and writing of advertising copy- Scheduling of Meta and Google Ads advertisements- Monitoring and analysis of resultsProficiency in the following tools: Shopify, Klaviyo, SEMRush, Meta Ads, Google Ads, Google Analytics
- FinixioSEO Content SpecialistPRIVATE EQUITYFebruary 2023 - June 2023 (4 months)London, England, United Kingdom- Content management for 3 websites- Writing, publishing, and editing articles (10 articles per week)- SEO optimization of existing content- Development of SEO strategies- Keyword research
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Education
- MBA - Master of Business AdministrationUQAM Montreal2022Leadership de marque et Marketing Expérientiel, Marketing Numérique, Management de Projet, Gestion Financière Stratégique, Gestion des Ressources Humaines, Gestion des Opérations, Stratégie d'Entreprise et Concurrence, Comptabilité et Gestion.
- Master in Digital Marketing and Collaborative StrategiesExcelia Group2022Big Data et Transformation Numérique, Data Mining et Business intelligence, Web Design et Marketing du Référencement, Management de l'expérience client, Management des SI et transformation digitale, Informatique de Gestion avec Excel, RSE.
Certifications
- Google Analytics CertificationGoogle2021
- TOEIC: 830ETS2019