Freelancer profile translated to English.

Description

Digital communications specialist, I analyze the target audience and user behaviors to design and deploy effective digital strategies, aligned with brands' business objectives (visibility, engagement, conversion).

Languages

Arabic
Native or bilingual
French
Fluent
English
Fluent

Workplace preferences

Can work on-site

Vitry-sur-Seine (up to 50km)

EDHEC Business School
Internal Digital Communications Officer
SOCIAL NETWORKS
February 2023 - August 2023 (6 months)
Nice, France
- Analysis of the needs of international students to improve internal communication and support materials.
- Development of the digital communication strategy.
- Personalization of UX design content adapted to our target audience.
- Creation of digital materials (newsletters, communication visuals).
- Facilitation and coordination of events for over 100 international students.
- Management of internal communication in English (information, guides, materials).
Permanent link group
Content Strategy Assistant
SOCIAL NETWORKS
April 2021 - July 2021 (3 months)
Casablanca, Morocco
- Industry monitoring of the UGC influence market to optimize the performance and effectiveness of the "I tested" project content.
- Participation in positioning strategy to ensure alignment between branding and marketing objectives.
- Brainstorming and creation of editorial calendars.
- Inter-team coordination for content creation.
- Identification of marketing trends to inform concept creation.
2019|BANKAL-MAGHRIB|Oujda
Internship - Customer Relations
BANKING AND INSURANCE
June 2018 - July 2018 (1 month)
Oujda, Morocco
- Observation of daily operations in the bank's customer service department.
- Development of an understanding of customer needs.
- Assistance to teams in welcoming clients and directing them to appropriate services.

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Webmarketing, E-learning
Walterlearning/2024
Webmarketing, E-learning
Master 2, Marketing, Sales, and Customer Relations
IAE/Nice,France/2022-2023
Master 2, Marketing, Vente et Relation Client

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Imane Mankou

Internal Digital Communications Officer

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