Freelancer profile translated to English.
Back to original languageAbout Imane
My name is Imane, I am 32 years old.
I studied at the Institut Mines-Telecom Business School, where I obtained a Master's degree in International and Strategic Marketing in 2013. Passionate about digital marketing and communication, I dedicated my gap year and my end-of-studies internship to internships in this field at Bouygues Telecom and L'Oréal Luxe.
During my studies, I also took advantage of various international opportunities that allowed me to live in Germany, Canada, and Australia. With my degree in hand, I went to work in Boston for Sanofi. Three years later, I moved to New York as E-commerce Operations Manager at Christian Dior Parfums.
I am an extremely serious, conscientious, and organized person. My dedication, motivation, and autonomy are always noted, as well as a keen intellectual curiosity. I read, I train, I listen to podcasts... I miss nothing: everything interests me!
On a personal level, I am a true foodie, passionate about surfing, music, nature, travel, and ecology. During my studies, I was a volunteer writer for the webzines Nowplaying (articles + artist interviews) and Pample Studio (articles and reporting on the women's world championship WCT).
I offer to assist you in your digital strategy and processes, as well as in defining your objectives for e-commerce, digital transformation, or content for your brand website and social networks.
Assignments:
- generate growth and profitability for your e-commerce,
- digitalization processes,
- create a digital action plan combining all levers,
- improve user experience
- manage digital projects
- manage, develop, and write content
- community management and social media management
- web writing
I look forward to discussing with you and providing the help you need,
Imane
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Bayonne (up to 50km)
Experience
- DiorEcommerce operations managerLUXURY GOODSMay 2018 - Today (8 years and 1 month)New York, United StatesResponsible for the Beauty and Perfume section of the Dior.com website in the American market.Lead the strategy, business, evolutions of the current platform as well as replatforming, performance marketing. Manage acquisitions, budgets, and growth forecasts for Dior.com activities.2018 Results: +51% revenue compared to the previous year.
- ClarinsEcommerce & digital marketing consultantFASHION AND COSMETICSJune 2017 - March 2018 (9 months)New York, United StatesWithin the E-commerce team of the Mugler brand: project management role for the French luxury perfume brand.- Strategic management and development of the launch of the new e-commerce site and the new loyalty program in the American market.- Coordination of different teams within the holding company in France and the United States: e-commerce, marketing, logistics, creative, technical, and external.- Platform configuration via Salesforce Commerce Cloud (formerly Demandware).- Analyze and provide dashboards to management.- Management of customer service training on the new platform.- Management of the QA team located in NYC and Montreal.- Assistance with the current site's operation: promotional calendar, inventory management, email marketing, product catalog, online merchandising.
- Pample StudioWeb writer - SurfSPORTSJune 2016 - December 2018 (2 years and 7 months)Pample Studio is a creative studio, a magazine, and a community of readers: Pample Studio was conceived to bring together young women around colorful and creative content with the world of surfing and the ocean as a common thread.Role: writing articles on surfing, reporting on competitions, sharing on the studio's social networks.
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Education
- Master - International marketing and strategyInstitut Mines-Telecom Business school2013GPA: 3.82/4 - Global Information and International Marketing - International Business - Designing E-Business Strategies - Management of Innovation and Change - Strategy Simulation - Leadership - Strategic Marketing in the Information Age - B2B Marketing in the Information Age - Managing People in the Information Age - Information Technology and Total Quality Management - Supply Chain Management
Certifications
- Digital Marketing DiplomaShow Academy2015