Freelancer profile translated to English.

Description

With over 10 years of experience in digital communication, I help companies strengthen their visibility, develop their brand awareness, and engage their communities through effective communication strategies. I cover the entire value chain: digital strategy, social media, content creation, corporate communication, project management, campaign management, provider coordination, and performance analysis. My approach combines strategic vision, operational excellence, and a results-oriented culture to effectively support each project.

Industry field of expertise

Languages

French
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Bayonne (up to 50km)

Renault Group Maroc
Digital Communication Manager
AUTOMOBILE
December 2023 - June 2026 (2 years and 6 months)
Casablanca, Morocco
Development and implementation of the digital communication strategy.
Management of the Group's social media and its entities.
Development of visibility and management of the CEO's public presence on LinkedIn.
Content creation: social media and website.
Digital coverage of press events for the brands.
Management of the Group's audiovisual projects.
Management of collaborations with content creators.
Creation of content adapted to digital platforms: social media and website.
Strategic monitoring and performance analysis.
Management of strategic monitoring and development of crisis management reports.
Brand communicator for Dacia at the 34th edition of the Rallye Aïcha des Gazelles.
Writing Social Media Project Scoping Audiovisual Production Storytelling
Office National des Chemins de Fer ONCF
Digital Communication Project Manager
TRANSPORTATION
December 2019 - November 2023 (3 years and 11 months)
Rabat, Morocco
• Implementation of the digital communication strategy.
• Production and integration of content for various web platforms.
• Organization of advertising and commercial campaigns with the marketing department.
• Digital customer relationship management.
• Audience monitoring (websites and social media), traffic analysis, KPI tracking, and management of ONCF's e-reputation.
Group AKWA
Product Manager Afriquia SMDC
ENERGY AND UTILITIES
June 2018 - November 2019 (1 year and 5 months)
Casablanca, Morocco
• Market research and competitive analysis.
• Drafting of specifications.
• Management of all-media marketing campaigns (radio, TV, digital).
• Collaboration in the development of sales arguments and promotional tools.
• Supervision of displays and POS materials.
• Organization and supervision of marketing events.
• Analysis of KPIs and sales in relation to marketing actions.
• Tracking of the overall marketing budget.