About Imane
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- AinoaFreelance Digital ConsultantEDUCATION AND E-LEARNINGSeptember 2024 - Today (1 year and 10 months)Saint-Denis, FranceAINOA is an association founded in 1995 and brings together digital training professionalswho work together to promote excellence in this field by sharing their knowledge, practices, and experiences.Context:National digital training network wishing to clarify its positioning and strengthen its visibility among its members and partners.Intervention:Scoping and development of the digital strategy, analysis of the service offering and positioning, editorial recommendations, and action plan by channel (website, LinkedIn, email).Impact:Online presence structured around member needs, clarified editorial line, and foundation for the redesign of communication tools.
- Ville de PalaiseauDigital ConsultantPUBLIC SECTORApril 2024 - Today (2 years and 4 months)Palaiseau, FranceCity of Palaiseau in Essonne (Île-de-France), member of the Paris-Saclay Community.Context:City wishing to improve the clarity of online information and structure its digital tools (website, DAM, content).Intervention:Audit of the digital ecosystem, analysis of website performance, proposal for a new structure centered on residents' needs, benchmark, and role as a specifier for the choice of a DAM tool.Impact:Improved information accessibility for users and scoping of future digital investments (website, media management).+ Coverage of events and content creation during the city's highlights
- Ville de MassyDigital Communication ManagerPUBLIC SECTORJanuary 2021 - January 2024 (3 years and 1 month)Massy, FranceCity of Massy: Over 50,000 inhabitants. First economic hub in Essonne and Southern Capital of Greater Paris.
- Management of digital projects: scoping, coordination, deployment, and user training.
- Administration and evolution of the municipal website: requirements gathering, ticket tracking, prioritization, functional acceptance testing.
- Steering of the multi-channel digital strategy for a budget of €200 K.
- Facilitation of business workshops, process optimization, and change management support.
- Supervision of a work-study student and a communication officer.
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Education
- EngineerHEI2016
- M2 Business AdministrationCatholic University of Lille2016Stratégie, finance, marketing, contrôle de gestion
Certifications
- PRINCE2® Foundation Certificate in Project ManagementPeopleCert2026