Imane A.

• - Competitive and market benchmarking to refine positioning, content, and key messages.

• - Creation of editorial calendars for social media (content pillars, themes, cadence) aligned with client and business objectives.

• - Preparation of client presentations and pitch decks (strategy, concepts, messages, recommendations). Web, social media & performance:

• - Writing web content (homepage, services, landing pages) with a focus on clarity, tone of voice, and conversion.

• - Contribution to website strategy and structure (site map, page hierarchy, user journey, CTA placement, and section logic).

• - Social media execution: writing captions, producing/supporting creatives (static posts, carousels, stories), and adapting content to brand guidelines.

• - Reporting support: monitoring key KPIs (reach, engagement, clicks/CTR), synthesizing insights, and providing recommendations.

• - Coordination with internal teams (strategy/design/content) to deliver assets on time. Use of tools: Meta Business Suite, Google Analytics, Google Ads, Google Tag Manager, WordPress; domain management via Hostinger.

• - Email campaigns: weekly/monthly newsletters, flash news, and other client communications (regulatory updates, SFDR, ESG reports, etc.).

• - Management of SGPB and SG Luxembourg website inboxes: lead qualification and liaison with the bank's wealth planners.

• - SGPB Luxembourg and SGPB France benchmarking: digital customer journey studies, weekly monitoring, SEO/SEA positioning, and always-on strategies.

• - Participation in the "Form Scoring" project on Google: in-depth analysis of leads received by SGPB Luxembourg and France, and qualitative interpretation of data collected via contact forms.

• - Facilitation of the weekly digital acquisition committee.

• - Design of brochures and other marketing materials.

• - Management of the year-end gift program: coordination of internal teams and external service providers for sending 300+ client gifts.

• - Collaboration with various service providers (Active, LuxTrust, etc.) to develop and optimize processes.