Freelancer profile translated to English.
Back to original languageAbout Mickael
Marketing and communication professional, I have supported French and international companies in the design and implementation of effective strategies.
❌STOP, LET'S PAUSE HERE!❌
Before implementing a strategy, we must first define who we are! This is where I come in:
⭐STEP 1: Who are you?⭐
- Development of your brand platform: mission, promise, values, identity...
- Definition of your storytelling
⭐STEP 2: Your targets and competitors⭐
-(Re)definition of your targets and personas.
- Adjustment of your competitive positioning
- Definition of your tone (Are you irreverent like Burger King or smooth like LVMH?)
⭐STEP 3: The action plan⭐
- Implementation of a retroplanning around your brand image: Mission, CSR, Employer brand.
- Creation of print and web materials and content (press kit, articles, newsletter, blog...)
⭐STEP 4: Monitoring⭐
In conjunction with your teams, we will implement regular monitoring if you wish to measure your performance.
⭐ To go further⭐
- SEO Audit
- Training (social media, SEO)
- Operational management (certain clients only)
So, if brand image is a subject that interests you, and you are ready to get to work, contact me!
Looking forward to hearing from you,
🚀Mickaël
English
Native or bilingual
Can work on-site
Nancy (up to 50km), Aix-en-Provence (up to 100km), Metz (up to 100km), Lyon (up to 100km), Strasbourg (up to 100km)
Experience
- EliophotSocial Media ManagerSOCIAL NETWORKSSeptember 2019 - Today (6 years and 9 months)Aix-en-Provence, France-Define the brand territory and editorial line for clients/prospects on Instagram, Facebook & Linkedin.-Manage the agency's client communities.-Deploy specific communication on social networks in coordination with a network of partners/freelancers.-Implement the means to achieve objectives, define and/or monitor community management performance indicators.-Shape the values and identity of the community, encourage interaction between members (passive and active) through highlighting topics or promotional operations, contests.-Creation and management of Ads campaigns on social networks, retargeting, fan acquisition.
- ComstructorCommunity ManagerCONSULTING AND AUDITSJune 2017 - Today (9 years)Aix-en-Provence, FranceCommunity Manager for this freelance platform based in Aix. I currently manage about ten social networks.
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Education
- Bachelor's Degree in Hotel Marketing and CommunicationMetz2011