Freelancer profile translated to English.
Back to original languageAbout Imad
UX/UI Designer | Banking & FinTech | Framer Expert
📍 Paris, Île-de-France
🌐 saberimad.com
UX/UI Designer and Art Director with 6+ years of experience, specializing in digital interface design, user experience (UX) design, and interaction design (UI).
I have supported startups and companies on 35+ projects:Le Credit Lyonnais (LCL)**, **Caramel & Cie, Skello, Théâtre de Dix Heures, Maison du Whisky, Birkenstock, Maison Mercier…
I transform your ideas into intuitive, high-performing, and aesthetically pleasing digital products through a design thinking and user-centered approach.
👨💻 Skills & expertise
UX Design / Product Design
UX Audit & user journey analysis
Wireframes & interactive prototypes
User testing, personas, user journeys
UX workshops / co-creation / design thinking
UI Design / Interface Design
High-fidelity mockups (Figma)
Modular design systems & reusable components
Digital accessibility (WCAG)
Micro-interactions, animations & advanced prototyping
Webdesign & Branding
Showcase sites, e-commerce, web & mobile applications
Visual identity: logos, graphic charters, color palettes
Digital branding & multi-platform experience
SaaS expertise & responsive design
Framer / Webflow Expert
Creation of dynamic, responsive, and high-performance websites
Advanced interactive prototyping with Framer
Development of tailor-made visual solutions & motion design
Methodology
User-centered approach, combining UX research, design thinking, prototyping, and user testing, to create intuitive, engaging, and profitable interfaces.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- SaberUX/UI DESIGNER FRAMER EXPERTBANKING AND INSURANCEOctober 2024 - Today (1 year and 8 months)Paris, FranceDesign of custom web and mobile interfaces: showcase sites,digital platforms, and applications for startups, SMEs, and largecompaniesCreation of wireframes, interactive prototypes, and high-fidelity mockupsOptimization of user journeys through UX research, testing, and iterationsFacilitation of co-creation and Design Thinking workshopsImplementation and maintenance of design systems for consistency andresponsive designCollaboration with developers and product teams to ensure quality andintegrations
- Caramel & CieUI/UX DESIGNERE-COMMERCESeptember 2023 - November 2024 (1 year and 3 months)Paris, FranceRedesign of the digital interface and UX optimizationFluid and intuitive user journeysInteractive mockups and UI kits for developmentUser testing and recommendations for improvementManagement and sponsorship of Meta/Google Ads campaignsCreation of communication visuals.Collaboration with developers and product teams to ensure quality andintegrations
- Dis-moi SantéUX/UI DESIGNERHEALTH AND WELLNESSSeptember 2022 - September 2023 (1 year)Paris, FranceDesign of web and mobile interfaces for Dis-moi SantéCreation of interactive prototypes and user testingHosting webinars and motion design for web conferencesProduction of digital content: Design of visuals and interactive materials for sponsored campaigns (Meta, Mailjet).Hosting web conferences: Preparation of visual materials, technical management, and coordination of presentations for interactive and engaging sessions.
Recommendations
+3
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Education
- Master 2 (M2) Art Direction specializing in UX/UILISAA - Higher Institute of Applied Arts2024Master 2 (M2), Direction Artistique spécialité UX/UI
- Bachelor, Graphic DesignCIFACOM2022Bachelor, Design graphique