About Illiyess
French
Native or bilingual
Experience
- Consultant indépendantGoogle Ads & Meta Ads ConsultantMay 2025 - January 2026 (8 months)Management of advertising strategies on Meta Ads (Facebook / Instagram) and Google Ads for client acquisition and e-commerce performance.Analysis of conversion funnels, campaign optimization, improvement of acquisition cost (CPA), ROAS, and overall profitability.Creation of marketing angles, creative strategies, and business recommendations focused on growth and results.
- Auto-entrepreneurFreelance Media Buyer — Digital AcquisitionJuly 2024 - Today (2 years and 1 month)Creation of Meta Ads and Google Ads advertising strategies for e-commerce and lead generation brandsAnalysis of conversion funnels and identification of friction points in the purchasing processDevelopment of performance-oriented marketing angles and creative strategiesOptimization of campaigns focused on ROI, CPA, and lead generationBusiness analysis and acquisition recommendations to improve advertising profitability
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