Description

Senior marketing and e-commerce professional with 14+ years of experience in strategy, digital growth, content, customer experience and team leadership. Having worked across agencies, startups and international brands, I bring both strategic perspective and hands-on execution. I’m currently focused on using AI and automation to make marketing workflows more efficient, scalable and results-driven.

Languages

English
Native or bilingual
Romanian
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Bucharest (up to 50km)

Team X Experience Center (Mercedes-Benz)
Content Strategy & Adaptation Lead –
AUTOMOBILE
March 2025 - March 2026 (1 year)
Bucharest, Romania
• Coordinated multi-channel digital campaigns across 17 markets, ensuring consistent brand visibility across web, CRM and social touch-points
• Worked closely with CRM, media and content teams to optimize customer journeys and campaign performance
• Ensured high-quality execution of digital assets aligned with premium brand guidelines
• Managing and mentoring a team of 4 specialists while coordinating with the creative hub in India, within a matrix and interdisciplinary setup.
Digital Marketing Communication strategy Digital communication Social media Project Management
UPSWING SEO & Content Marketing Agency
Head of Marketing & Customer Success
DIGITAL AND IT
November 2020 - December 2024 (4 years and 1 month)
Bucharest, Romania
• Planned and executed integrated digital campaigns (SEO, email marketing, LinkedIn), increasing qualified leads by 40%
• Managed performance tracking using Google Analytics, Looker Studio and SEO tools to optimize campaigns and customer acquisition
• Coordinated multiple client projects simultaneously, ensuring timely delivery and high-quality execution
• Managed a diverse portfolio of over 70 clients across multiple industries, including beauty and luxury brands, developing tailored digital strategies aligned with premium positioning and customer experience expectations.
SEO Portfolio Strategy Digital Marketing Business development Team management
JOBFUL
Chief Marketing Officer
February 2019 - October 2020 (1 year and 8 months)
Bucharest, Romania
• Defined and implemented brand growth strategies, driving a 25% increase in platform adoption and engagement (B2C level)
• Managed enterprise accounts and facilitated seamless customer onboarding, ensuring a 25% growth in active users on the platform (B2C/B2E level)
• Aligned marketing with sales & product teams, decreasing lead-to-demo time by 22%
Gamification Recruitment Growth Strategy Digital Marketing