Freelancer profile translated to English.
Back to original languageAbout Ilies
For those in a hurry:
Digital art director based in Lille. I handle all your web projects: branding, UX/UI, Framer development, deployment. Specialty: startups that need an image matching their product.
What I do concretely:
Art direction and branding (logo, typography, colors, tone of voice)
UX/UI and high-fidelity mockups (Figma)
No-code development (Framer primarily, Webflow, WordPress, Odoo)
Basic SEO, responsive, deployment
One Page, One Week Offer - €3,000
A 1-2 page Framer website delivered in 5 business days. Minimal branding, conversion-oriented copy, deployment, basic SEO. Fixed price.
For larger projects (full branding + multi-page website + pitch deck), custom quotes starting from €5,000.
For those who want to understand how I work:
I step in when a founder realizes their website no longer reflects what their product truly is. Or when a funding round is approaching and the image needs to inspire confidence even before the first call.
Two recent projects:
Mute Energy - The startup was called Swoop Energy and didn't inspire investor confidence. Complete rebranding: new identity, Framer website, 3D models, redesign of all materials. First clients signed, funding round in progress.
UtopikAI - A serious GDPR AI solution, but the image scared off decision-makers. New identity, new website: a brand that reassures before the first sales call.
📅 Discovery call (15 min): cal.com/ilies/15mndecouverte
🔗 Portfolio: iliesallali.design
French
Native or bilingual
English
Native or bilingual
Can work on-site
Lille (up to 20km), Paris (up to 30km), Caen (up to 10km)
Experience
- Swoop EnergyArt Director & DesignerENERGY AND UTILITIESAugust 2022 - Today (3 years and 10 months)Lille, FranceSwoop Energy wanted to scale up and convince investors. The identity wasn't keeping up. I took charge of the complete rebranding: new name (Mute), new graphic charter, new Framer website with 3D product models, and redesign of all communication materials.Result: a coherent, credible brand, matching the team's ambitions. Funding round in progress.Tasks: art direction, branding, UX/UI, Framer development, 3D modeling, print and digital materials.
- Auchan RetailPackaging Graphic DesignerRETAIL (LARGE RETAILERS)June 2021 - July 2021 (2 months)Villeneuve-d'Ascq, FranceDesign of packaging for Auchan's own textile brands. Work on visual identity, information hierarchy, and large-scale printing constraints.
- Le Chapelier PersifleurDesigner, Marketing, WebENTERTAINMENT AND LEISUREJune 2018 - May 2021 (2 years and 10 months)Lille, FranceLong-term collaboration on the creation and development of an escape game in Lille. Interventions across the entire chain: puzzle design, set construction (3D printing, electronics), visual identity, website, and event communication.
Reviews
Gabriel
Pourquoibouger.com
Reviewed on 12/3/2021
Great, very good communication with Ilies. He quickly takes feedback into account and is always available.
C
Cheima
Culture & Education
Reviewed on 4/26/2022
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Education
- Master - Digital Art DirectorECV Lille2024Direction artistique digitale, UX/UI, responsive design, gestion de projet. Projets concrets : refonte de sites pour startups, campagnes digitales multi-supports
- Bachelor - Marketing and DesignISEFAC BACHELOR LILLE2020Communication digitale, stratégie marketing, rédaction web, gestion d'image de marque
Certifications
- TOEIC: 955/990TOEIC2021