Freelancer profile translated to English.

Description

With 5 years of experience in SEO, SEA, Community management, and website creation, I have developed my analytical eye to optimize every acquisition lever. Passionate about analysis and continuous improvement, I seek to deepen my expertise in tracking and data visualization to maximize the impact of digital actions. Curious and rigorous, my goal is to transform information into concrete and profitable actions.

Languages

English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

LABORATOIRE FUNLINE
HEAD OF GROWTH HACKING
E-COMMERCE
February 2025 - February 2026 (1 year)
Perpignan, France
Operational management of 4 e-commerce sites (FR, EN, IT, ES): Optimization of +200 product sheets (SEO & visuals) and deployment of banners that generated a 15% increase in clicks on promotional offers.
Regular technical SEO audits: Identification and correction of blocking points, improving the indexing of 25% of pages previously not explored.
SEO & Storytelling content creation and writing: Writing content optimized for B2B/B2C markets, increasing the conversion rate by 1.2% on key pages.
SEO & Core Web Vitals performance analysis: Gain of +10 points on PageSpeed Insights through optimization of mobile performance and accessibility.
Structured link-building strategy: boosting domain authority (DA) by +20 points.
Global SEO and GEO editorial strategy: Creation of targeted semantic hubs, leading to an 18% growth in organic traffic for priority search intents.
Cross-selling strategies implementation: Design of "you might also like" blocks with the developer, increasing the average basket value by +€5.
eKomi system implementation: Collection of +200 customer reviews in 6 months, strengthening the trust rate and decreasing cart abandonment by 8%.
Automated emailing with Klaviyo: Implementation of workflows (Welcome series -10%, birthday discount) generating 12% of monthly revenue automatically.
SEO Writing SEO Audit SEO Strategy SEO Link Building Customer Relationship Management (CRM)
XRM CONSULTING
DIGITAL MARKETING MANAGER
SOFTWARE PUBLISHING
October 2022 - January 2024 (1 year and 3 months)
Paris, France
Stratégie digitale : Alignement des leviers d'acquisition sur les objectifs business.
Refonte web & SEO : Optimisation des contenus et fonctionnalités ayant réduit le taux de rebond de 15% et amélioré le positionnement Google.
Publicité digitale : Pilotage de campagnes multi-canaux avec une réduction du coût par lead (CPL) de 12% via l'A/B testing.
Social media : Animation des plateformes et croissance de l'engagement communautaire de +20% sur l'année.
Tracking et analyse : Implémentation de tags/pixels permettant de tracker 100% du parcours utilisateur (GA, Clickdimensions).
Reporting : Conception de tableaux de bord offrant une vision en temps réel de la performance à la direction.
Google Tag Manager Campagne Google Ads Rédaction SEO Community management Tracking
Etoiles Academy
CHARGÉ DE MARKETING ET COMMUNICATION
EDUCATION AND E-LEARNING
September 2021 - September 2022 (1 year)
Paris, France
SEO et optimisation web Optimisations techniques ayant permis une hausse de 10% de la visibilité sur les mots-clés "formation".
Organisation des formations : Coordination logistique de +30 sessions de formation avec un taux de satisfaction logistique de 98%.
Gestion CRM (Mailchimp & Zoho) : Conception de campagnes emails atteignant un taux d'ouverture moyen de 32%.
Social media (LinkedIn/Facebook) : Création de contenus réguliers générant une augmentation de la portée organique de 25%.
Prospection : Construction d'une base de données de 1 500 prospects qualifiés via des actions de scraping et d'enrichissement.
Acquisition & performance : Gestion des LinkedIn Ads générant 20 leads qualifiés par mois pour les nouveaux programmes
Community management Gestion de la relation client (CRM) SEO

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MASTER SPÉCIALISÉ
INSEECbusinessschool
2019
MASTER SPÉCIALISÉ

Ilias Malek

GROWTH HACKER / Traffic Manager

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