Freelancer profile translated to English.
Back to original languageAbout Iléana
I am a versatile and creative professional, specializing in brand design, graphic design, illustration, social media management, and content creation. My expertise allows me to strengthen the visual identity and online presence of my clients, by combining strategy and creativity. ☺️
As a freelance Brand Designer, Graphic Designer, Illustrator, Social Media Manager, and Content Creator, I work with passion to create coherent visual identities, varied communication materials, and engaging content. My goal is to captivate the audience and effectively promote the brands I represent. 💐
Key Skills
✅ Development and maintenance of strong visual identities
✅ Creation of varied and high-quality communication materials
✅ Original illustration to enrich digital and print content
✅ Strategic social media management and engaging content creation
✅ Effective collaboration with various teams to achieve business objectives
My professional approach combines creativity, strategy, and commitment, enabling me to respond to the specific needs of each project with dynamism and creativity. ☀️
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Poïesis CommunicationBrand designer, graphic designer, illustrator, social media manager and content creatorSOCIAL NETWORKSMarch 2025 - Today (1 year and 5 months)Angoulême, FranceIn this versatile role, I combined my skills in design, illustration, social media management, and content creation to strengthen the company's brand identity and online presence. Here are the main responsibilities and achievements of this position:Brand Design: I developed and maintained a consistent visual identity for the brand, creating logos, color palettes, and design guidelines that reflect the company's values and mission.Graphic Design: I designed various communication materials, such as brochures, posters, web banners, and presentations, ensuring high visual quality and consistency with the brand identity.Illustration: I created original illustrations to enrich digital and print content, bringing a unique and creative touch to projects.Social Media Management: I managed the company's social media accounts, planning and publishing engaging content, interacting with the community, and analyzing performance to optimize strategies.Content Creation: I produced various types of content, including blog posts, videos, infographics, and social media posts, to attract and retain the audience.Cross-Departmental Collaboration: I worked closely with the marketing, sales, and product development teams to ensure brand consistency and achieve business objectives.Thanks to my versatility and creativity, I contributed to strengthening the brand's market presence and improving audience engagement, while maintaining a strong and consistent visual identity.
- Agence infiniAssociate DirectorCONSULTING AND AUDITSJanuary 2024 - January 2025 (1 year)Angoulême, FranceAs an associate director, I played a key role in the strategic and operational management of the agency. My main responsibilities included:Strategy and Development: Development and implementation of innovative communication strategies for various clients, aiming to strengthen their market presence and increase their brand awareness.Project Management: End-to-end supervision of communication projects, from design to delivery, ensuring compliance with deadlines and budgets.Client Relations: Development and maintenance of strong relationships with clients, understanding their needs and proposing tailored solutions to meet their objectives.Team Leadership: Management and motivation of a team of communication professionals, fostering a collaborative and creative work environment.Analysis and Reporting: Monitoring the performance of communication campaigns and presenting detailed reports to clients, highlighting the results achieved and areas for improvement.
- AGENCE INFINIArtistic DirectorSOCIAL NETWORKSJanuary 2023 - January 2024 (1 year)Angoulême, FranceAs artistic director, I was responsible for the creation and supervision of innovative visual concepts for various communication projects. My main responsibilities included:Creative Direction: Development of creative concepts and art direction for advertising campaigns, visual identities, and various communication materials.Design and Production: Supervision of the design process, from initial concept to final production, ensuring the consistency and quality of deliverables.Collaboration with Teams: Close collaboration with design, marketing, and production teams to ensure project alignment with client strategic objectives.Project Management: Planning and management of project timelines and budgets, ensuring deliverables meet client expectations.Creative Watch: Constant monitoring of design and communication trends to inspire and innovate in projects.
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Education
- Master 1 & 2, Manager of communication and marketing strategy for a company,ECS2023Master 1 & 2, Manager de la stratégie de communication et marketing d'une entreprise,
- Bachelor 3, Manager of communication and marketing strategy for a company,ECS2021Bachelor3 Responsable de la stratégie de communication et marketing d'une entreprise,