Ilaria Ticchioni

I help beauty brands grow in France with localized strategy, selective retail partnerships, and grounded commercial support.

Services include:

• France Launch Strategy Toolkit – market entry roadmap, brand localization & retail readiness

• Fractional Market Lead – ongoing strategic & operational leadership

• Advisory Calls – pitch polish, readiness audits & founder support

• À la Carte Deliverables – pricing matrix, trade calendar, retailer forms & more

Built for purpose-driven brands who want more than distribution - they want traction, presence, and performance.

• Successfully launched the brand in France with a distribution totaling 70+ POS within the launch year, and a regional revenue of 2M.

• Cultivate and manage relationships with key retail partners, negotiating JBPs and ensuring alignment on brand positioning and distribution strategies.

• Held full accountability for the regional P&Ls, driving profitability through strategic planning, effective cost management and targeted initiatives to achieve regional net sales goals, ensuring commercial performance and market penetration.

• Collaborated closely with Demand Planning and Finance teams to develop accurate sales forecasts, ensuring alignment with market needs and retail partner requirements to optimize stock levels and minimize supply chain disruptions.

• Developed and led strategies for maximizing efficiency, profitability, and growth for a selected EU commercial partners portfolio amounting to 30+M€ in net sales owning full accountability and managing the brand's positioning, distribution and cooperative initiatives to achieve net sales goal per account.

• Led successful commercial negotiations on terms, pricing, distribution, promotional activations, in conjunction with Brand, Demand Planning and Finance global teams.

• Analyzed account and category productivity by territory, monthly and quarterly, working closely with internal teams to ensure that the marketing and distribution strategies are incorporated to ensure maximum profitability.