Ilana H.

Passionate about consumers and brands, I have a background primarily in large corporations within the Insights department, with the mission of ensuring the consumer's voice is represented in every decision we make.

I have forged a conviction: consumers are the driving force behind innovation and brand understanding. The challenge is to engage them to create a relationship of trust and greater attachment with brands by creating creative products, services, or content.

With over 5 years of experience in various Insights roles (Consumer, Shopper, Strategic, Marketing) at PepsiCo in the FMCG sector, I offer my services as a marketing insight and market research consultant.

🎯 ROI oriented, I offer tailor-made & actionable market research and qualitative analysis services with clear recommendations,

➡️ Market research

➡️ Brand positioning studies within your competitive environment

➡️ Competitive analysis / Benchmark / mapping

➡️ Marketing Insight

➡️ Consumer insights (from study design to focus group/ethnographic moderation, to recommendation presentation)

➡️ Identification of new market opportunities

➡️ Strategic watch / competitive intelligence / market trends

➡️ Prospect database creation

➡️ Surveys / interviews

Expert in conducting quantitative studies and implementing research methods adapted to your needs, I support you in:

✅ Your business development and growth strategy

✅ Your expansion into new markets

✅ Your product launches

✅ Your regular needs for information and new market trends

✅ Identifying new development opportunities

Contact me to discuss your market research and analysis needs!

Looking forward to connecting!