Freelancer profile translated to English.

Description

Digital and operational marketing professional, I combine strategy, execution and analysis with a customer and data-oriented approach. My B2B/B2C background has allowed me to manage acquisition, loyalty and omnichannel communication campaigns. Comfortable with modern tools (CRM, automation, SEO/SEA, emailing, performance analysis), I design targeted actions aligned with business challenges. Adaptable, rigorous and proactive, I am looking for a stimulating permanent contract where I can contribute to the growth and success of the company.

Languages

English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

MAHA TRANSPORTS
B2B MARKETING MANAGER
January 2020 - March 2020 (2 months)
Casablanca, Morocco
• Development and implementation of the marketing plan:
Designing a marketing strategy aligned with the company's objectives, identifying priority targets, defining relevant communication channels, and planning actions to be taken (campaigns, promotions, partnerships, etc.). Monitoring performance and adjusting actions according to the results obtained.

• Social media animation:
Regular creation and publication of engaging content (posts, stories, videos, reels, etc.), management of the editorial calendar, competitive and sector monitoring, moderation of comments and private messages, development of the community and improvement of the brand's visibility on the various platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).

• Customer relationship management:
Implementation of tools to ensure personalized customer follow-up (CRM), response to requests and complaints with professionalism, loyalty through targeted actions (emailing, special offers, satisfaction surveys), and collection of feedback to improve the customer experience.
Content marketing CRM Web marketing strategy
EVLOX
ACCOUNTING ASSISTANT
July 2019 - September 2019 (2 months)
Casablanca, Morocco
• Management of supplier and customer invoices:
Processing, verification and recording of supplier invoices (control of amounts, deadlines, payment terms), issuing of customer invoices according to the services or sales carried out, monitoring of payments and reminders in the event of unpaid invoices. Coordination with sales or operational teams to ensure the accuracy of accounting data.

• Accounting monitoring:
Entering and classifying accounting documents, bank reconciliations, monitoring of cash flows, participation in the preparation of monthly or annual closures in collaboration with the accounting department or the chartered accountant. Ensuring compliance with current standards and supporting the proper maintenance of the company's accounts.
Project management CRM
INTERIALE MUTUELLE
MARKETING MANAGER
September 2024 - Today (1 year and 9 months)
• Design and deployment of marketing campaigns for the student segment (acquisition, loyalty)
• Management of partnerships (prospecting, contractualization, operational coordination)
• Performance monitoring (reporting, KPI, ROI) via internal CRM
• Compliance with mutual regulations and management of communication materials
Content marketing Project management Partnerships Marketing