Ihcene Tabti

Leading the implementation of a customer-centric omnichannel strategy, aligned with business objectives and market specificities.

Analyzing the customer journey and identifying optimization opportunities across all digital channels.

Simultaneously managing digital transformation projects from conception to execution, integrating technological, marketing, and operational dimensions.

Leading the digitalization of commercial operations, coordinating various internal and external teams. Project team coordination, rigorous monitoring of work progress, and proactive risk management. Building and implementing action plans related to change management. Establishing and monitoring KPIs to track project progress and continuous optimization. Improving customer satisfaction and loyalty, with a 95% adoption rate generating 80% of online revenue. 20% growth in direct sales in the first year, in synergy with indirect sales.

Accelerating digital initiatives and activating new digital channels during the COVID-19 pandemic.

Optimizing marketing campaign performance by analyzing KPIs and implementing corrective actions.

Increasing unique website visitors by 25% through SEO improvements.

Decreasing website bounce rate by 30% by improving user experience.