Ihcene B.

My name is Ihcène, I live in Thionville and I am an Ads Expert for an advertiser in Luxembourg.

I am the embodiment of the Japanese term "Kaizen", translated into French as: Continuous Improvement.

Always seeking to add value and create worth, I am passionate about Digital and Innovation.

Through my various experiences, I have been able to deepen several skills, particularly in Information Technology, Digital Marketing Strategy, and Digital Acquisition Strategy.

I have also acquired great versatility and learned to consider the Customer Journey - from the discovery phase to conversion - as a unique subject.

Here is an example of what I can bring you:

- Web Marketing Strategy from A to Z: SEM (SEO, SEA), SMM (SMO, SMA)

- Customer Journey Management (Brand Awareness, Influence and Consideration, Conversions, Customer Satisfaction and Loyalty)

- UX and UI Web Design (site structure, architecture and ergonomics, interactivity and event management, graphic charter development, animation scripting;)

- Reporting and inter-departmental feedback management (marketing, sales, communication, or IT)

- KPI Definition, and Data Management (dashboards, CRM, ERP,..)

Here are the tools I master:

- Certified Google Tools (Advanced): Google Analytics, Google Ads, Google Ads Editor, Tag Manager, GMB, Data Studio, ...

- Bing Ads

- Facebook Ads: FB Suite, Business Manager, Creator Studio, campaign management, FB pixel, Power 5,

- LinkedIn Ads: Campaign creation, tracking, Insight Tag, lead gen,..

- CRM: Salesforce, Zendesk, Hubspot

- ERP: SAP Sales/Purchasing

- MS Office and G Suite

- CMS: Wordpress, Wix, Shopify

If needed, do not hesitate to contact me directly on Malt or at my email address: