Freelancer profile translated to English.

Description

With over 15 years of experience as a freelance CRM, Digital Marketing, Marketing Automation, BI, and application development consultant in various sectors, I now offer my skills for strategic marketing projects centered around the Adobe Marketing Suite, particularly Adobe Campaign.

More specifically, I help implement marketing strategies to enhance customer experience and optimize multi-channel communications, personalize offers, and maximize conversion rates, especially within the Banking/Insurance sector, where I have developed strong functional knowledge.

My technical background (from BI and analytical application development) allows me to be comfortable with the processing, integration, and analysis of data from information systems and external applications (CDP, etc.), as well as in customer segmentation and the calculation of propensity or churn risk scores.

My sociable personality and my oral and written communication skills (French and English) also enable me to communicate effectively with Marketing and IT teams and their respective management, and to move projects forward.

Looking forward to meeting you and starting to work together!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

CCF
Expert Consultant in Marketing Automation
BANKING AND INSURANCE
February 2025 - Today (1 year and 4 months)
Courbevoie, France
Adobe Campaign V7 - V8 Migration
Project Management
Animation of Project Committees / Steering Committees
Advanced Marketing Automation Use Cases
Adobe Campaign Marketing Automation Digital Project Manager
Allianz
Expert Consultant in Marketing Automation
BANKING AND INSURANCE
August 2020 - Today (5 years and 10 months)
Paris, France
Onboarding of international entities of Allianz / Allianz Partners on Adobe Marketing Cloud

Main tasks:

Techno-functional training of marketing teams on use cases
acquisition / retention / cross-sell automation with Adobe Campaign in conjunction with other Adobe Marketing Suite applications (Adobe Experience Manager, Adobe Experience Platform, Adobe Analytics):

- Welcome journeys
- Renewal / win-back campaigns
- Birthday offers
- Quote reminder campaigns
- Campaigns using customer satisfaction survey results (cross-sell campaigns and referral requests for satisfied customers / Agent alerts for dissatisfied customers)
- Campaigns triggered by specific events (product interest, churn risk)

Propensity / churn risk scoring (Python, Numpy, Pandas, Scikit-learn) and integration into Campaign

Customer segmentation (Life Stages, Behavioral Economics, RFM) and Customer Lifetime Value (CLV) calculation

Marketing campaign reporting, conversion rate monitoring, A/B testing, etc.
Adobe Campaign Adobe Experience Platform Adobe Analytics Qualtrics Postman
Groupe Bon Marché
Expert Consultant in Marketing Automation
RETAIL (SMALL BUSINESS)
March 2025 - December 2025 (9 months)
Paris, France
Adobe Campaign Expertise
Advanced Use Cases
Integration of the new loyalty program
Best Practice Workshops
Adobe Campaign Marketing Automation