Igor Rossetto

Responsible for the planning, implementation, and optimization of performance marketing campaigns across paid channels (Google Ads, Meta Ads, LinkedIn). Management of the entire marketing funnel with a focus on lead generation, CAC optimization, and ROI increase. Additionally, optimization of user experience on websites with the goal of increasing the conversion rate - through A/B testing, landing page optimization, and data-driven analysis of user behavior. Close collaboration with sales and content teams to develop holistic growth strategies.

Independent management and optimization of Google Ads campaigns for various client companies. Responsible for keyword research, ad creation, bidding strategies, and ongoing performance monitoring. The goal was always to maximize ROAS and reduce the cost per conversion (CPA) for the respective clients.

Planning and optimization of Google Ads campaigns (Search, Display). Creation of LinkedIn posts, ad creatives, and advertising copy. Building a broad digital marketing skillset from Paid Ads to Content Production.