Freelancer profile translated to English.

Description

Commercial and business development director with extensive international experience leading teams and transforming sales processes. Specialist in optimizing commercial operations, implementing Sales Performance Management (SPM) systems, CRM auditing, and import/export strategies. I help companies and startups structure their sales departments, improve operational efficiency, and accelerate business growth in a practical, results-oriented manner.

Industry field of expertise

Languages

English
Fluent
Russian
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

PROFIT LIME
Founder & Managing Director
April 2017 - May 2026 (9 years and 1 month)
Moscú, Russia
• Founded and managed a B2B import and distribution company from scratch, overseeing the entire cycle: international suppliers, purchasing, logistics, customs, sales, finance, pricing, and operations.
• Scaled the company to approximately EUR 10M in annual revenue, with 500+ active B2B clients and a team of 20 employees in sales, logistics, finance, and administration.
• Built a network of approximately 20 suppliers from China, Vietnam, Thailand, Turkey, Europe, the UAE, and the domestic market, negotiating prices, supply terms, payments, and long-term cooperation.
• Managed relationships with distributors, wholesale clients, fleet operators, and companies with commercial and industrial vehicles.
• Oversaw stock planning, working capital, pricing, margins, and financial control in a capital-intensive import business.
• Optimized logistics and customs processes in a volatile environment affected by administrative changes, trade restrictions, sanctions, and market disruptions.
• Made and executed the strategic exit/closure decision for the business due to the market's macroeconomic deterioration.
Strategic Planning Business Development Commercial Strategy
Home Credit and Finance Bank
Head of Distribution Development
October 2011 - August 2015 (3 years and 10 months)
Moscow, MS, Russia
• Led national distribution channel development and commercial efficiency initiatives across Russia.
• Acted as the business owner and implementation leader for a Sales Performance Management system for a sales force of 500 field employees and 150 managers.
• The project, with a budget exceeding USD 6M, integrated several platforms and providers: backend and data storage, banking management system, map/route provider, and operational frontend.
• Designed the business model for territory analysis, sales potential, quantitative and qualitative indicators, point-of-sale prioritization, visit objectives, route planning, and execution control.
• The solution planned routes and visit priorities for 500 employees up to three weeks in advance, covering a national network of points of sale/partners.
• Implemented real visit control, visit duration, route deviations, field activity quality, and manager impact on commercial results.
• As a result, field managers' working time was utilized approximately 50% more efficiently, with reduced travel costs, optimized personnel costs, and improved commercial management discipline.
Commercial Strategy
Mir Detstva Group
Head of Regional Sales Department
May 2009 - July 2011 (2 years and 2 months)
Moscow, MS, Russia
• Managed national distribution sales and a department of 150+ employees.
• Was responsible for sales targets, budget, distributor relationships, and retail distribution development, including commercial chains.
• Designed the sales structure, territories, operational standards, motivation system, coaching model, and strategic planning for the department.
• Negotiated with top management and owners of regional distributors.
Commercial Strategy Strategic Planning