About Igor
French
Native or bilingual
Experience
- CreatellaHead of productsDIGITAL AND ITMarch 2018 - February 2025 (6 years and 11 months)Singapour, SingaporeThe contextCreatella is a global startup studio specializing in building and scaling digital products across industries like e-commerce, fintech, healthtech, and SaaS. I started as a Product Owner, leading product roadmaps and agile execution for multiple startups. After a few years, I became Head of Products, driving the strategic development of over 55 products. I led international cross-functional teams in tech, design and business, ensuring the implementation of data-driven, scalable and user-centric product strategies from discovery to delivery while fostering innovation and growth.My objectivesTo establish and optimize product management frameworks that ensure the success of multiple products through an agile, data-driven, and user-centric approach from discovery to delivery. This includes fostering collaboration, streamlining workflows, and iterating continuously to maximize efficiency, scalability, and impact.My missions
- Led the entire products lifecycle, from discovery and development to market launch, growth, and fundraising.
- Defined products strategy and roadmaps aligning business, data, UX, and tech
- Led multidisciplinary teams : pos, pms, designers, developers, data analysts
- Implemented Agile & Lean methodologies: Scrum, Kanban, workflow optimization
- Established scalable processes to ensure consistency and efficiency across multiple product teams
My key results- Managed and mentored a 35 person team across multiple concurrent products
- Successfully launched or helped over 55 products in diverse sectors
- Improved team efficiency through optimized agile processes
- Helped startups scale and secure funding rounds
- FLYP ACADEMYLead Product ManagerJanuary 2023 - January 2024 (1 year)Londres, United KingdomThe contextI led the development and migration of Flyp Academy, rebuilding the platform from scratch to enhance its innovation and scalability. Flyp is an advanced EdTech platform that blends AI-driven personalized learning with an immersive and engaging user experience. My role was to design, structure, and oversee the creation of a robust, intelligent ecosystem capable of supporting thousands of users in their skill development journey.My objectiveTo build a modern, AI-powered learning platform that adapts to users' needs, optimizing engagement, retention, and scalability. I leveraged AI to personalize learning paths, enhance training effectiveness, and improve course completion and user retention through effective UX and interactive feedback.My missions- Product Strategy & Execution: Defined architecture, managed roadmap, and ensured fast delivery.- AI & Personalization: Integrated AI-driven learning paths and coaching.- UX/UI & Engagement: Revamped design, implemented gamification, and enhanced user motivation.- Scalability & Performance: Built (with tech team) a robust infrastructure to support high growth.- Agile Leadership: Managed crossfunctional teams using Scrum/Kanban.My key results- +8K active users in the first months, scaling to 32K+ within a year.- 30% increase in course completion rates through enhanced personalization and a seamless UX.- 40% improvement in user retention with AI-driven coaching and interactive feedback.- Launched the platform in under six months with a robust and scalable architecture.The tech stack we used- Stack : Backend (Node.js, Python, PostgreSQL) Frontend (React.js, TailwindCSS)- AI & Data: GPT-4, NLP, personalized recommendation algorithms- Analytics & Optimization: Mixpanel, Google Analytics, Firebase- Project Management: Jira, Notion, Slack
- MY S LIFELead Product ManagerJanuary 2020 - January 2024 (4 years)Paris, FranceMy context & ObjectiveMYS Life is an innovative HealthTech SaaS platform dedicated to enhancing mental well-being through personalized coaching and self-improvement tools. Over three years, I guided the product’s evolution from concept to market, ensuring a seamless user experience and strong business scalability.My role was to develop an engaging well-being platform that delivers personalized insights, fosters user retention, and scales effectively.My missions
- Defined and executed the product roadmap, aligning with business and user needs
- Developed personalization models to enhance user engagement and content relevance
- Optimized UX/UI for a seamless, intuitive, and motivating user journey
- Designed gamification and habit-forming strategies to increase long-term retention
- Led cross-functional teams, ensuring alignment between tech, design, and business goals
My key results- Scaled the platform to a growing user base, validating market fit and engagement
- Increased daily active users through tailored recommendations and behavioral insights
- Enhanced retention rates by implementing interactive coaching and habit-building features
- Launched new features based on user feedback and data-driven iterations
The tech stack we used- Data & Personalization: Recommendation models, behavioral analytics
- Backend: Python, Node.js, PostgreSQL / Frontend: React Native
- Analytics & Optimization: Mixpanel, Google Analytics, Firebase
- Project Management: Jira, Notion, Slack
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Education
- MBA - Master's DegreeRennes School of Business2016Programme Grande Ecoles - Innovation & Marketing international
- Certification in EntrepreneurshipESSEC Business School2017Certification in Entrepreneurship from Antropia's Scale Up program, which specializes in Social Ventures for startups.