Freelancer profile translated to English.
Back to original languageAbout Igor
Marketing Management / SEM Specialist
I have extensive experience in developing and managing SEM campaigns.
Having performed this role both in agencies and marketing departments.
-Google Ads - Campaigns of all types: Search Network, Display, Performance Max, Discovery, Shopping, and Video.
-Meta Ads (Facebook and Instagram advertising campaigns)
-Linkedin Ads
-Bing Ads
-Implementation of measurement systems with Google Tag Manager.
-Development of audiovisual material applied to ads.
-Development of performance reports in Looker Studio.
-Merchant Center management. E-commerce product feeds
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-SEO Positioning - Audit / on-page and off-page management, local /
-Social Media - Meta Ads / Linkedin Ads /
-Web Design CMS / WordPress / WooCommerce
-Graphic Design, Video Editing, and Post-production
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Orquesta MediaSEM Area ManagerFebruary 2022 - Today (4 years and 6 months)Madrid, SpainSEM account management. Advertising campaign development. SEO area coverage. Creation of graphic ads, CMS web design. Presentations and client interaction, report and dashboard creation.
- Grupo Economist & JuristSEM Management / Marketing AssistantOctober 2019 - January 2022 (2 years and 3 months)Madrid, SpainMarketing Department management providing support to different business lines, SEM - Development and Management of CPC campaigns on Google Ads, Facebook Ads, and Linkedin Ads. Creation of graphic ads and Landing pages, Web Development and Blog Management on CMS, Promotional video development, SEO Audit and optimization, E&J Magazine commercial management, Adsense Management.
- Gate11 - Mk OutsourcingMarketing ManagementJanuary 2018 - October 2019 (1 year and 9 months)Madrid, SpainStrategic planning, SEM campaign management, E-commerce web development, SEO Positioning, Graphic design, video, and photography, Email marketing.
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Education
- Technician in Advertising, Marketing - AdvertisingCentro Español de Nuevas Profesiones2011Técnico en Publicidad, marketing - publicidad
- UNED Foundation - SEM and PPC Marketing Course, MarketingUniversidad Nacional de Educación a Distancia - U.N.E.D.2016Fundación UNED - Curso de SEM y marketing PPC, Marketing
Certifications
- Google Ads Search CertificationGoogle2023
- Google Ads Display CertificationGoogle2023