Ignasi Cavallé

"Power without control is useless." This is one of the phrases I often use to describe the reality of many companies that are developing digital marketing actions without obtaining results. In many cases, what they lack is precisely the development of a good strategy and ensuring that all actions are oriented towards the same objective.

I specialize in defining and developing digital marketing strategies with over 18 years of experience. I have managed and developed digital marketing strategies for all types of companies, from large corporations like Filorga to local businesses. By working in diverse environments and sectors, I have a very global vision that allows me to be very flexible and adaptable when developing strategies for all types of needs.

As an associate professor in the Master's program in Digital Content at the UB, I teach the subject of Digital Strategy, where I train students in the design, planning, and execution of results-oriented marketing strategies. Additionally, I collaborate in the design of the master's curriculum, providing a practical vision based on my real experience as a strategic consultant and agency partner.

Professor of the Master's in Innovation & Entrepreneurship at the University of Cantabria, taught by CISE. Subject: Digital Marketing.