Freelancer profile translated to English.

Description

I help B2B companies to organize their marketing amidst noise, growth, or commercial roadblocks.

I work as an external (fractional) Marketing Director, bringing strategic vision, message clarity, and conversion focus, without the need for a full-time hire.

My specialty is message architecture: defining a clear value proposition, building narratives that connect marketing and sales, and designing content and ABM systems that generate real conversations with target accounts.

I have worked for over 15 years with B2B and B2C companies in growth, repositioning, and commercial activation processes, combining strategy, content, and automation to turn communication into business.

I usually collaborate with CEOs, CMOs, and marketing teams who need to think better before executing, align teams, and prioritize what truly impacts results.

How I can help you:

– Positioning and value proposition definition

– Message architecture and corporate storytelling

– Content strategy focused on conversion

– Account-Based Marketing (ABM) design and implementation

– Strategic support as a fractional Head of Marketing

If your team generates activity but not impact, you probably don't need more actions.

You need clarity.

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Loop Creativo
Founder | Strategy, Content, Growth, and AI
PRESS AND MEDIA
January 2006 - Today (20 years and 5 months)
Madrid, Spain
I founded and lead a strategic consultancy where I combine advertising creativity, emotional branding, content systems, ABM, and automation to build powerful narratives and lead generation and conversion systems for B2B and B2C companies.
Message architecture, brand narratives, and differential creative concepts. Content systems, volumes, and message flows oriented towards conversion.
Strategic Research: buyer personas, friction maps, and communication frameworks.
Implementation of ABM and lead generation, nurturing, and conversion flows.
Integration of generative AI for personalization and creative scaling.
Impact: +20 digital projects
• · +25% average growth in organic traffic
◦ · sustained conversion improvement.
Account-Based Marketing (ABM) Conversion-Oriented Content Strategy B2B Marketing Strategy Message Architecture Value Proposition
La Torre Wallace
Social Media and Content Executive
January 2023 - Today (3 years and 5 months)
Community of Madrid, Madrid, Spain
Responsible for the strategy, execution, and comprehensive management of social media, content, and social ABM actions, integrating advertising creativity, data analysis, volumes, and message flows to impact strategic accounts and business objectives.
Design of the content system aligned with commercial objectives. Definition of narrative lines, brand tone, and corporate storytelling. Editorial planning and publication volume control. Creation, publication, and optimization of content for social media. Comprehensive management of social media and community interaction. Implementation of ABM actions applied to social environments. Design of personalized message flows for prospecting and nurturing. Analysis of engagement, reach, and performance metrics. Continuous optimization of content and strategy.
Corporate Strategy Account-Based Marketing (ABM) Message Architecture and Value Proposition Go to Market Message Architecture