Freelancer profile translated to English.

Description

Organic search doesn't work like it did three years ago.

With the advent of Google AI Overviews, ChatGPT Search, Perplexity, and Gemini, positioning a B2B company requires two parallel strategies: traditional SEO and visibility in generative search engines. Most SEO teams are optimizing for the former while the latter is redistributing visibility without them noticing.

I help B2B companies build organic growth programs that work in both environments.

What I do:

Technical SEO audits with prioritized action plan
Content strategy and thematic cluster architecture
GEO (Generative Engine Optimization): structuring content and entity signals to appear in generative answers from ChatGPT, Perplexity, and Gemini
AEO (Answer Engine Optimization): schema markup, structured data, featured snippets
International SEO strategy and CMS migration without traffic loss
Link building and digital PR with a focus on B2B vertical media

My last role was SEO Lead at Veriff, a global SaaS identity verification platform, where I managed organic strategy in international markets, led the SEO team, and collaborated directly with product, engineering, and UX.

Technical background in HTML, CSS, JavaScript, and ReactJS: I work directly with development teams.

If your company needs organic visibility in the new search environment, I can help you build it from architecture to execution.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Veriff.com
SEO Lead
INTERNET OF THINGS (IOT)
August 2022 - April 2026 (3 years and 8 months)
Madrid, Spain
► Grew veriff.com global organic sessions from 18,500/month to a peak of 72,481/month (January 2026) — +292% growth, 3.9x increase — across 6 international markets (US, UK, AU, MX, CO, BR).
► Scaled US keyword footprint to 9,400+ ranking keywords; secured #1–3 positions for high-intent KYC/AML queries including "kyc verification service" (#1, 720 sv) and "identity verification companies" (#2, 1,900 sv).
► Achieved AI Visibility Score of 38/100 — highest among four primary competitors (Jumio 35, Sumsub 35, Onfido 31) — through entity optimisation, schema markup, featured snippet targeting, and E-E-A-T content strategy (GEO/AEO).
► Built and led digital PR content program with the PR team; domain grew to 223,000+ backlinks from 6,600+ referring domains through data-driven earned media assets.
► Owned full SEO workstream for CMS migration from Prismic to WordPress: pre/post benchmark reporting, page template architecture (product, solution, editorial), zero significant traffic loss at go-live.
► Built topic cluster content refresh program (KYC, AML, identity verification, age verification): pillar pages, satellite content, and internal linking — driving a measurable increase in inbound demo requests from organic.
► Integrated AI tools (Claude, ChatGPT, Perplexity, Slack) into keyword clustering, brief generation, competitive research, and automated reporting — scaling output without scaling headcount.
► Led in-house team of 3 (2 copywriters, 1 SEO junior) plus LATAM freelancers; managed SEO/content budget with Head of Content; collaborated cross-functionally with product, engineering, and UX teams.
Technical SEO GEO SEO AEO organic growth
Investoo Group
SEO Specialist
January 2020 - June 2022 (2 years and 5 months)
► Managed all SEO and link-building campaigns to improve rankings in Cryptocurrency & Forex markets across ES, PT, IT & EN.
► Delivered weekly web traffic reports tracking revenue impact and keyword behavior across mobile & desktop.
► Conducted keyword research to grow targeted content portfolio and identify new opportunities across multiple markets.
Builtvisible
Technical SEO
July 2019 - January 2020 (6 months)
London, UK
► Provided keyword research and content recommendations for enterprise brands including Adidas.
► Produced technical audit reports and improvements using Google Search Console, GA, and Data Studio.
► Audited internal linking to improve visibility for high-value pages; monitored daily ranking performance.