Ignacio Perez De Muro

Collaboration with agencies and production companies, providing strategic vision, creativity, and adaptability to different industries. Focused on generating relevant and effective ideas, maintaining high quality standards, and building trusting relationships with clients and multidisciplinary teams.

Responsible for leading creative teams in the development of integrated campaigns for regional and global brands. Supervision of concept creation, art direction, and copywriting, ensuring high creative standards and consistency with brand strategy. Close collaboration with planning and production areas, presenting ideas directly to clients. Mentoring and guiding teams for the generation of recognized and awarded ideas both locally and internationally.

In charge of art direction for integrated campaigns for regional and global brands. Development of visual concepts, supervision of craft and execution in digital, television, print, and experiential pieces. Working in a creative duo with copywriters, in coordination with production and planning, ensuring the aesthetic and strategic consistency of each project. Participation in client presentations and in the creation of ideas recognized in local and international festivals.