Freelancer profile translated to English.
Back to original languageAbout Ignácio
I manage paid media campaigns and automate marketing processes with AI to help your company acquire more customers, spend less on advertising, and work smarter.
Over 7 years managing +€10M across Google Ads, Meta Ads, and LinkedIn Ads for over 30 accounts in 20+ countries. But what sets me apart isn't just paid media: I build the automation systems that make everything run on its own.
What I do:
→ Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads campaigns — from strategy to daily optimization
→ Marketing and operations automation with HubSpot, Salesforce, Zapier, n8n, Make, and Claude Cowork
→ AI-powered workflows for customer acquisition, nurturing, reporting, and internal operations
→ Tool integration: CRM, paid media, analytics, and sales platforms into a single ecosystem
→ Reporting and analytics with GA4, Looker Studio, and Power BI
I work with companies in Spain, LATAM, and the US— currently with a leading health sector agency in Spain and a US-based B2B startup.
Native Trilingual: Spanish, English, and Portuguese.
Certified in Google Ads, Microsoft Advertising, Advanced Google Analytics, and IBM Project Manager.
Have a paid media or automation project? Reach out. 🚀
Portuguese
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- MarketlabsPaid Media and Marketing Automation ConsultantHEALTH AND WELLNESSNovember 2025 - Today (9 months)Madrid, SpainPaid media and marketing automation consulting for MarketLabs, an agency specializing in patient acquisition for the aesthetic medicine sector in Spain.→ Management of Google Ads and Meta Ads campaigns for a portfolio of over 50 clinics→ Automation of acquisition and follow-up flows with HubSpot, Zapier, and n8n→ Construction of AI workflows (Claude Cowork) for automatic lead classification and assignment→ Advanced reporting with Looker Studio and GA4 for data-driven decisions per clinic→ CPA reduction by 35% and lead-to-appointment conversion rate improvement by 50%
- RatiotechB2B Paid Media and Automation ConsultantBANKING AND INSURANCENovember 2025 - Today (9 months)San Francisco, United StatesAcquisition and automation consultant for Ratiotech, a US-based B2B fintech startup,specializing in payment solutions for SaaS companies.→ LinkedIn Ads and Google Ads campaigns for B2B lead generation in the US and LATAM→ Complete sales process automation with Salesforce, Zapier, and n8n→ Construction of AI agents with Claude Cowork for lead qualification and routing→ Multilingual nurturing flows (English and Spanish) with multi-touch attribution→ Reduction of B2B sales cycle by 25% through intelligent automation
- EALDE Business SchoolPaid Media and Digital Operations SpecialistEDUCATION AND E-LEARNINGAugust 2024 - November 2025 (1 year and 3 months)Madrid, SpainManagement of paid media and marketing process automation for student acquisition in online master's and executive education programs.→ Campaigns on Google Ads (Search, YouTube, Display), Facebook Ads, and Instagram Ads→ Optimization of ROAS and acquisition KPIs for high-value programs→ Reporting in Power BI and Looker Studio with CRM data integration→ Automation of internal marketing operational processes with Zapier and n8n
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Education
- Bachelor's degree, Business Administration, MarketingUNINOVE2024Grado en Administración de Empresas, Negocios y Marketing. Formación en marketing digital, estrategia empresarial, análisis de datos y emprendimiento.
Certifications
- Microsoft Advertising CertificationMicrosoft2024