Freelancer profile translated to English.

Description

Senior Brand Manager and Digital Marketing specialist with over 7 years of experience managing brands, integrated 360° campaigns, and marketing projects in the banking, retail, and consumer goods sectors. Solid experience in planning and executing online and offline campaigns, agency management, team and stakeholder coordination, and results analysis with digital tools. Proven ability to transform briefs into concrete action plans, manage budgets, and report results to international teams. Resident in Madrid with a valid work permit. English level B2.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 30km)

.PuntoBase
Freelance Specialized in Digital Marketing
January 2024 - June 2026 (2 years and 5 months)
Madrid, Spain
Freelance consulting in digital marketing, branding, advertising, and application of artificial intelligence to businesses. Planning and execution of digital communication strategies, social media management, brand building and visual identity, and development of conversion-oriented digital assets.
• • Planning and execution of digital marketing strategies for clients in Madrid, including social media management, brand positioning, and content creation.
• • Development of visual identity and digital assets for local brands, such as the digital menu website for Naji Specialty Coffee (Netlify).
• • Implementation of artificial intelligence tools for content creation, process automation, and market research.
• • Combination of creativity, technology, and strategic vision to improve clients' online presence and business conversion.
Advertising Communication Strategy Marketing AI
Benares & Lyon (COPEC
Senior Brand Manager
SOCIAL NETWORKS
January 2020 - December 2021 (1 year and 11 months)
Santiago, Santiago Metropolitan Region, Chile
Led integrated online and offline campaigns to strengthen brand presence and positioning in retail and convenience stores, working with internal teams and agencies in highly competitive environments.
• Contributed to the rebranding of Pronto Copec: it climbed 42 positions in the Citizen Brand ranking and reached first place in the convenience store category.
• Coordination of multi-channel communication and branding campaigns focused on brand consistency and efficient execution.
• Management of client and agency relationships, ensuring correct interpretation of the brief and tactical execution across multiple channels.
Banco de Chile
Senior Brand Manager
January 2021 - December 2024 (3 years and 11 months)
Santiago, Santiago Metropolitan Region, Chile
Led brand strategy and 360° campaigns focused on innovation, engagement, and positioning, developing differentiated activations for mass and youth audiences. Coordinated agencies, media partners, and internal teams on high-impact projects.
• • Development and execution of the Teletón & Fortnite campaign: a pioneering activation in the banking sector that reached over 54,000 players, with an average interaction of 43 minutes and an approximate collection of USD 465,000. Awarded EFFIE Latam Gold 2023 and Grand Prix ACHAP 2023.
• • Implementation of 360° campaigns that increased spontaneous brand awareness by 50% among young audiences, reinforcing trust perception through cybersecurity initiatives.
• • Management of relationships with creative and media agencies and internal teams, ensuring strategic alignment, deadline compliance, and brand consistency.
• • Preparation of performance reports and KPI tracking for management and international teams.
Led integrated online and offline campaigns to strengthen brand presence and positioning in retail and convenience stores, working with internal teams and agencies in highly competitive environments.
• • Contributed to the rebranding of Pronto Copec: it climbed 42 positions in the Citizen Brand ranking and reached first place in the convenience store category.
• • Coordination of multi-channel communication and branding campaigns focused on brand consistency and efficient execution.
• • Management of client and agency relationships, ensuring correct interpretation of the brief and tactical execution across multiple channels.
Brand Manager Team Coordination Marketing Advertising