Ignacio Antonio

Leadership in diverse digital marketing teams. Creation and implementation of communication strategies on digital platforms, content production, and digital advertising (World Bank, IDB, Saint-Gobain Group, Manpower, and others).

Operational approach: Diagnosis, Roadmap, Implementation, and continuous Optimization with internal teams and C-level stakeholders.

Regional articulation between the COE and Zoetis LATAM teams during the global implementation of direct-to-customer digital campaigns.

■ Supervision of the production and adaptation of campaign assets for the 7 countries under my responsibility. Coordination of work with specialists in regulatory, legal, marketing, product areas, and Country Managers in the region. Reporting and optimization of the user journey and content of each campaign's assets. Responsible for coordinating the iterative redesign of campaigns and integrated work with the development team (user journey supported by gamification principles).

Planning and supervision of the organization's communication strategy (dedicated to disseminating decentralized technologies that support networks like Bitcoin, their proliferation, and application beyond the Crypto sphere). Development of visual identity, initial organization of the area's agenda, and team formation. Implementation of a comprehensive communication strategy, with an emphasis on digital channels. Generation of assets in various formats for participation in technology, finance, and social impact sector events. Production of local and regional mass events, both in-person and virtual.

■ Communication lead for the DIDI Project (self-sovereign decentralized identity) developed with BID Lab.