Freelancer profile translated to English.
Back to original languageAbout Ignacio
Go To Market as a Service / Business Development
If you want to increase your sales, improve the quality of your leads, and have a more organized and predictable sales process, I can help you.
I work with technology and industrial companies that need to strengthen their sales system: from cold prospecting to closing. My approach is practical, direct, and results-oriented from the first month.
Thanks to my experience at Deloitte and in high-growth companies like Cobee or ThePowerMBA, I understand how to sell in B2B environments with multiple decision-makers. I have worked with CFOs, CEOs, and HR directors, so I know how to adapt the message and strategy to advance in complex cycles.
I can help you to:
• Structure your sales process to be predictable and scalable.
• Digitalize your commercial operation with CRMs like HubSpot, Odoo, or Attio.
• Build and enrich databases with validated contacts ready to activate.
• Create prospecting sequences that generate real conversations.
• Increase your pipeline in new markets or within your current portfolio.
I have collaborated with companies like Fracttal, Zeryx, Bamber Health, or Haspi, integrating into their teams and executing operationally to generate immediate traction.
If you are looking for a consultant who understands your business, gets truly involved, and helps you sell more and better, let's talk.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Viva.comSales ManagerJune 2023 - February 2025 (1 year and 9 months)
- Development of Go to Market strategy: Identification of key ICPs, process creation
- Implementation of prospecting tools and automations
- Business development for the mid-market and enterprise sector (+1000 employees)
- Training of a team of 2 BDRs
- ElevatorfyConsultantMay 2023 - Today (3 years and 3 months)Madrid, Spain- Go To Market Strategy- Development and execution of a plan to increase the number of leads/clients (B2B)- Implementation of a sales CRM. Design and execution of a sales machine.
- CobeeBusiness & Strategy ExecutiveJanuary 2022 - June 2023 (1 year and 5 months)Madrid, Spain- Keep bringing new companies into Cobee and ensure the sales machine never stops- Forecasting of the pipeline to ensure we are sales predictable for the company- Continually cross-selling the new partnerships that Cobee has developed (Gympass, ifeel, Health Insurance...)- Directly report to the Sales Manager and Country Manager to keep an environment of learning and continuously feedback- Manage the data for seeking new ways of sales and improve the existing ones- Help companies navigate to a new pricing model- Responsible of the full sales cycle from discovery to negotiation with companies between 150-300 employees- Work together with a team of 10 SDRs & BDRs to create new opportunities and generate new business pipeline for the company through cold & mail calling, campaigns, or events of the sector- Lead different stakeholders both internally and externally (HR, legal, finance and IT) to meet their different needs an enable Cobee's inclusion and smooth operation- Support and help the sales manager in the analysis of data to make decisions and improvements on the team- Help other cross-functional & delivery teams such as customer success (to help in future cross-selling opportunities and presenting the client), product (delivering feedback from customers), customer experience (delivering problems from clients)
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Education
- Double Degree in Business Administration and Management + LawCUNEF2018