Freelancer profile translated to English.

Description

With IG Consulting, I support you in designing and implementing digital marketing and communication strategies adapted to your business objectives. I intervene to help you develop your brand awareness, attract qualified prospects, and optimize your digital performance.

My added value is based on both a strategic and operational approach: I transform your needs into concrete, measurable actions that are consistent with your brand image. Organization, clarity, and results orientation are at the heart of my support.

I mainly work on projects such as:

– definition of digital marketing and communication strategy

– social media management and animation

– creation of digital content

– implementation and optimization of Social Ads campaigns

– performance analysis, reporting, and recommendations

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Le Guide Michelin
Digital Acquisition Manager
July 2023 - July 2024 (1 year)
92100 Boulogne-Billancourt, France
Managed multilingual display campaigns (banners, pop-ups) via Sumo BDOW. SEO optimization (keywords, backlinks): +25% organic traffic. Created Power BI dashboards and GA4/Hotjar analyses to track KPIs & ROI. Collaborated with Product Owners via Asana and Jira to improve digital performance.
Digital Communication digital-transformation Digital Marketing Strategy Webmarketing Strategy SEO Writing
Michelin
Customer Engagement & B2B CRM Specialist
July 2022 - August 2023 (1 year and 1 month)
Clermont-Ferrand, France
Managed CRM newsletters with Salesforce Marketing Cloud (segmentation, reporting). Oversaw organic and sponsored LinkedIn campaigns to increase visibility. Tracked performance (reach, CTR, conversions) and provided optimization recommendations. Coordinated with media agencies to ensure campaign consistency.
CRM LinkedIn KPI Newsletter Writing
Michelin
Event Communication Project Assistant
May 2022 - August 2022 (3 months)
Clermont-Ferrand, France
Organized B2B events: logistical coordination and supplier relations. Analyzed feedback (NPS) and provided recommendations for improving customer experience.
logistics NPS