Iffah R.

• ● Designed end-to-end user experiences from lo-fi to hi-fi prototypes (Balsamiq, Figma) for dashboards, mobile apps, and web platforms.

• ● Improved usability by restructuring information architecture and simplifying navigation, making complex workflows more intuitive.

• ● Developed reusable UI components and contributed to a scalable design system to ensure consistency across products.

• ● Collaborated with product managers and engineers to translate business requirements into user-centered, buildable design solutions.

• ● Ensured high-quality user experiences across mobile and web products by validating UI behavior, interaction flows, and front-end consistency.

• ● Reduced manual testing effort by 40% through automation, enabling faster and more efficient product delivery.

• ● Identified critical usability and UI issues during pre-release cycles, improving product reliability and user satisfaction.

• ● Recognised with Best Collaboration Award for cross-functional contributions to an iOS-based Alipay e-wallet project.

• ● Improved product quality by proactively identifying high-impact UI and functional issues before release, reducing user-facing defects.

• ● Automated ~40% of test coverage across web and mobile platforms, increasing efficiency and scalability.

• ● Led a knowledge-sharing session for 20+ team members on front-end testing, strengthening team awareness of UI/UX quality.

• ● Partnered with cross-functional teams to prioritise critical user journeys and ensure a smoother end-user experience.